Industry Stats

The 2021-22 Premier League season is three weeks in and already the league had a game reach the top five of the most-watched league games in U.S. history. Liverpool and Chelsea’s 0-0 draw was seen by 1.66 million viewers across NBC, Peacock, and Telemundo, according to NBC Universal. This represents…

When it comes to jersey suppliers Europe’s top five soccer leagues, Nike leads the way with 20 teams across the Bundesliga (7), LaLiga (6), Premier League (4), Ligue 1 (2), and Serie A (1). In fact, there are 18 total jersey suppliers, from the likes of Nike and adidas to…

During the opening weekend of the 2021-22 Premier League season, NBC networks averaged just under 630,000 viewers across TV and streaming offerings. This makes it the most-watched opening weekend for the league since 2015, when opening weekend averaged 694,000 viewers. The NBC network game of the weekend, Liverpool versus Norwich, averaged…

Soccer fandom in the U.S. continues to evolve as more and more new fans enter the fold. In fact, nearly half of all soccer fans (49%) have been fans for 10 or fewer years. We recently wrote a detailed look at the “new arrival” fan with insights into this segment of…

The 2021 Gold Cup came to a close on Sunday and viewers got what they wanted – a memorable game between the U.S. and Mexico. Up against NBC’s Summer Olympics coverage, Univision averaged 5.7 million viewers (down 3% from 2019), while FS1’s coverage averaged 1.9 million viewers (down 35% from…

Gen Z and Millennial research group YPulse recently debuted their Sports League brand tracker to better understand each generation’s affinity for sports leagues and franchises. Good news for the soccer industry – five of the top 15 properties are soccer leagues. LaLiga (5), the Premier League (6), UEFA Champions League…

Navigate’s Gen Z Sports Viewership & Attendance Post-Pandemic report has a lot of interesting insights about the generation’s thoughts about returning to sporting events. One interesting stat is regarding a desire to favor teams and stadiums with a favorable environmental record. Why is this relevant to the soccer audience? The influence…

Argentina defeated Brazil in the Copa America final and captured its first trophy since 1993. Which markets tuned in on English-language TV to see Messi finally lift a trophy for his country? The top five include some of the best soccer markets in the country, including D.C. and Los Angeles who…

Quarterly since April 2019, users on the r/soccer subreddit have been running a confidence poll in the current and future state of the U.S. Men’s National Team. In the latest poll, released in June, 41% of users indicated their confidence in the U.S. team advancing past the Group Stage at…

According to Nielsen, 53 percent of MLS fans are very interested ing gambling if betting is legalized. Another 39 percent are somewhat interested. Combined (92%), the interest in gambling among fans of MLS is higher than all other sports, including the PGA (91%), NHL (85%), NBA (77%), MLB (72%), and NFL (68%), among…

In the first week of EURO 2020, with the exception of San Diego and Las Vegas, the remaining top 10 viewing markets are all in the Eastern Time Zone and include perennial top soccer markets. Across the seven games of the competition’s opening weekend, over 960,000 viewers tuned in, on…

Undoubtedly one of the best months in the career of any U.S. international in terms of trophies won, Pulisic – already the most well-known American male player – saw his stardom rise even further. From Sunday, May 30th through Sunday, June 13th, Christian Pulisic gained over 282,000 followers on Instagram….

According to a survey of over 1,000 Americans, 59 percent believe the U.S. Men’s National Team should boycott the 2022 FIFA World Cup in Qatar. The controversy surrounding human rights abuses in Qatar has been omnipresent since the tournament was first awarded to the Persian Gulf country. In addition to…

The Premier League season is over, the top viewership markets are in, and for the first time in as long as we can remember, Washington, D.C. is no longer the top market. As you see above, that crown now belongs to Philadelphia. Seattle and San Diego in the top five,…

FIFA, the video game, has long been a way to attract new fans to the sport of soccer. Whether you play by yourself, with friends, online, or even if you don’t play at all, you’re surely aware of the game’s popularity. In Newzoo’s latest report on how brands can utilize video games and esports,…

According to Global Web Index’s Sports Playbook, 49 percent of female sports fans are likely to purchase a brand or product if it’s a sponsor of their favorite league or team, versus 43 percent of male sports fans. In all categories related to brand or product loyalty, female fans are…

Let’s face it. In 2021, cord-cutting has been normalized and people are eschewing traditional cable TV subscriptions in favor of streaming options. However, with a multitude of options, the landscape is muddied and complicated. To further complicate things, long has there been a market where piracy and illegal streaming of soccer games…

For decades, sports betting has been a major area of focus for fans. Thanks to help from the U.S. Supreme Court, more and more states and their respective voters are choosing to adopt legal sports betting. As a result, 21 states currently authorize online or in-person betting, while another five will soon…

According to a recent study, 56% of MLS fans feel a kinship to anyone who is also a fan of that league. This kinship percentage among fans is higher than the affinity felt among NBA (50%), MLB (50%), NHL (47%), and NFL (38%) fans. This is important because it shows…

What percentage of all soccer broadcasts in 2020 featured European teams? Of the 2,261 soccer games broadcast on U.S. TV in 2020, 54 percent featured European teams and competitions. Given European domestic leagues like the Premier League and La Liga are the most popular in the world, it’s no surprise…

According to Conviva’s Q4 2020 Streaming Report, streaming via Smart TVs is up 157 percent year-over-year. Why is that important? Consider the trend of broadcast rights moving to streaming platforms. ESPN+ has become a must-have for soccer fans. Paramount+ is the home for UEFA Champion League and the NWSL and…

How are soccer fans consuming various forms of content? We know 35 percent of fans check social media daily for news and updates, but what do soccer fans think of podcasts? 59 percent of soccer fans listen to podcasts at least once a week to get their news. Whether it’s…

Generation Alpha, or Gen A for short, are kids born between 2013-2017. We’ve seen an increasing trend where every proceeding generation seems to gravitate more and more toward soccer. Does the same hold true for Gen A? Are Gen A soccer fans? Based on a Morning Consult survey of over 2,000…

According to our research, 37 percent of soccer fans play some form of fantasy soccer via media outlet, DFS platform, or a league website. Do Hispanics play fantasy soccer? We’ve learned that over half (58%) of active fantasy soccer players are Hispanic.   Source: GESM Fan Insights 2020 See more…