The “New Arrival” Soccer fan in America

Soccer fandom in the U.S. continues to evolve as more and more new fans enter the fold. In fact, nearly half of all soccer fans (49%) have been fans for 10 or fewer years.

We recently wrote a detailed look at the “new arrival” fan with insights into this segment of fans. Among the more interesting, new arrivals are younger, more female, and more diverse than their contemporaries. Sports betting and fun content have helped usher in these new fans, many of whom have never kicked a soccer ball.

For more info, check out 5 Things to Know About “New Arrival” Soccer Fans in America.

Source: GESM Fan Insights 2020

See more stats like this one at our hub for industry-related insights.