Soccer fan daily social media use

Soccer Fan Social Media Use

How often to soccer fans use social media for their news and updates? According to a study we conducted in 2020, 35 percent of soccer fans take a look at social media every day to stay up-to-date on the latest soccer news and updates. And it makes sense, right? In a digital world, hardcore American soccer fans want to stay abreast of scores, player transfers, coach hirings and firings, and more is part of our normal routine.

Which social media platforms do fans turn to for their news? YouTube, Facebook, and Instagram are the three most-visited platforms for soccer fans. YouTube is great for highlights and interviews. Facebook is good for the same, plus additional in-depth content. Instagram is the platform for snackable video content and rich graphics.


Source: GESM Fan Insights 2020

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