Female fans and brand affinity

Female Fans Have Higher Brand Affinity

According to Global Web Index’s Sports Playbook, 49 percent of female sports fans are likely to purchase a brand or product if it’s a sponsor of their favorite league or team, versus 43 percent of male sports fans.

In all categories related to brand or product loyalty, female fans are more likely to think about, recommend, or engage with the brand or product than their male counterparts.


Source: Global Web Index, The Sports Playbook

See more stats like this one at our hub for industry-related insights.