The growth of soccer’s popularity within the American sporting landscape was always going to take several generations of precedent. So it should come as no surprise that Gen Z are soccer fans.
The youngest generation currently makes up roughly a quarter (22%) of all soccer fans in the U.S. Also of note, Gen Z is the only generation to indicate a majority interest (56%) in the sport. As the roots of fandom grow deeper and deeper among Americans, expect these numbers to increase mightily.
Source: GESM Fan Insights 2020
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Categories: Soccer Fan