Navigate’s Gen Z Sports Viewership & Attendance Post-Pandemic report has a lot of interesting insights about the generation’s thoughts about returning to sporting events. One interesting stat is regarding a desire to favor teams and stadiums with a favorable environmental record.
Why is this relevant to the soccer audience? The influence of soccer’s young, environmentally friendly, and vocal audience will help push the importance of design sustainability. While Qatar has its social issues, the stadium designs from German engineers are noteworthy. All eight stadiums for the 2022 FIFA World Cup have at least a four-star rating via the Global Sustainability Assessment System.
Source: Navigate
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