Gen Z and Millennial research group YPulse recently debuted their Sports League brand tracker to better understand each generation’s affinity for sports leagues and franchises. Good news for the soccer industry – five of the top 15 properties are soccer leagues.
LaLiga (5), the Premier League (6), UEFA Champions League (7), FIFA (12), and Serie A (14) all placed on the list, signaling the importance of the sport to the Gen Z and Millennial generations.
Source: YPulse
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