Generation Alpha, or Gen A for short, are kids born between 2013-2017. We’ve seen an increasing trend where every proceeding generation seems to gravitate more and more toward soccer. Does the same hold true for Gen A? Are Gen A soccer fans?
Based on a Morning Consult survey of over 2,000 parents with children in Gen A, 23 percent of Gen A watch soccer. This percentage is second only to pro American football (29%). Pro basketball, college football, and baseball make up the remainder of the top five most-watched sports by Gen A.
Source: Morning Consult
See more stats like this one at our hub for industry-related insights.