Mike Koeshartanto

Soccer Fun on Social

In the past week there have been at least two noteworthy milestones in the world of social media overshadowed by the Wendy’s Nuggs Guy now having the most retweed tweet in Twitter history (sorry, Ellen). One of the best players in the world became the first man to reach 100M Instagram followers and the Philadelphia Union struck gold among Millennials by harkening back to a simpler time.

While you can argue who the better player is on the field, Ronaldo is far and away the clubhouse leader when it comes to Instagram influence and following. Ronaldo became the first man to reach 100M followers and now joins Selena Gomez, Ariana Grande, Beyonce, and Taylor Swift in the “100M Club” – quite the group. Ronaldo’s most-liked post (~4M) features the Portuguese legend casually sitting atop a Bugatti – so chic, so stylish. If you add in his Facebook and Twitter followers, Ronaldo’s influence directly reaches approximately 270M accounts. As Real Madrid continues its quest for La Liga and UEFA Champions League titles, Ronaldo’s social graph won’t slow its growth anytime soon.

Here in the U.S., the Philadelphia Union dropped a 90s jawn on Twitter with their version of the Fresh Prince of Bel-Air intro, aptly entitled Fresh Prince of Chest-Air. If you look at the Twitter replies you’ll see several teams from across the country weighing in and providing praise. A Philly franchise spoofing a 90s classic that featured Philly legends Will Smith and Jazzy Jeff – what more could you want? After the team released the video, the team even picked up its first victory of the season. As teams look to connect more and more with their core Millennial fans, don’t be surprised if you see similar tweets or videos.

Categories: Digital Content, Fashion, Just For Fun, Major League Soccer, Soccer Marketing, Social Media