After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…
Building a community in the U.S. is a key priority for the Premier League, given all the on-field action happens thousands of miles away in stadiums many American fans may never visit. The emphasis on bringing people together is what’s so special about the work we do with the Premier…
Over the past few months there’s been increased attention given to Clubhouse. What is the platform? What value does Clubhouse have for brands and marketers? Should you be on it? We answer all those questions and more in our deep dive into Clubhouse. What is Clubhouse? Clubhouse is a social…
Several years ago we published a piece discussing how brands and teams can utilize Snapchat, the rising social platform at the time, to increase fan engagement. Fast forward to 2021 and there’s another platform taking the world by storm, which raises the question: what is the value of TikTok for…
Toward the end of 2020, Budweiser, a brand long involved in soccer, executed one of our favorite marketing activations of the year. Leveraging one of their partner athletes and a record-breaking accomplishment, Budweiser sent surprise gifts to members of the soccer community. How did Budweiser execute their Messi activation? Former…
Thanksgiving. A day celebrated in America by giving thanks and expressing gratitude… with a side of gravy and a turkey feast. Oh, and pie – you can’t celebrate Thanksgiving without pie! To show their thanks to American fans leading up to Thanksgiving, the Premier League, along with broadcast partner NBC,…
