Twenty-seven years in, Major League Soccer continues to reinvent itself — both on and off the field — as it now gears up for an exhilarating and volume-raising four-year leadup to the 2026 FIFA World Cup in the U.S., Canada, and Mexico. Off the field, MLS and social media disruptor-turned-superpower…
The 27th MLS season is underway and we’re tracking the growth of the league and its teams across social media. As the league continues to cultivate new fans, social media content across Instagram, TikTok, Twitter, and Facebook is the most logical way to attract new audiences. Thanks to a new…
It’s hard to imagine Lionel Messi playing for a club team other than FC Barcelona, but after an emotional announcement stating his departure, Messi was officially introduced as PSG’s newest player. The move from arguably the world’s biggest club to PSG has a huge impact on the soccer industry. So…
EURO 2020 and Copa America started on June 11, which means we’re a little over 10 days into both competitions. In Europe, the Group Stage is winding down, while down in South America the two 5-team groups are slowly making their way through the round robin. As each tournament continues…
After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…
Building a community in the U.S. is a key priority for the Premier League, given all the on-field action happens thousands of miles away in stadiums many American fans may never visit. The emphasis on bringing people together is what’s so special about the work we do with the Premier…
