Several years ago we published a piece discussing how brands and teams can utilize Snapchat, the rising social platform at the time, to increase fan engagement. Fast forward to 2020 and there’s another platform taking the world by storm. While many teams and brands have taken advantage of TikTok, an…
Facebook has a new app for sports fans with a simple mission – become the de-facto second screen option for sports fans while watching matches on their television. It’s not the first time Facebook has created an app to attract sports fans. Most notably in 2016, they launched “Facebook Sports…
Saturday, May 16, 2020 marked an important milestone in the world of sports since the coronavirus impacted lives all around the globe. No disrespect to the Belarusian Premier League, KBO League (Korean Baseball), and various other sports leagues, but the Bundesliga returning was the first “major” sporting league / event…
Following the opening weekend of MLS, Zoomph released insights into social impressions for teams and brands. Below are a few insights – you can read the full report here. Top teams on social media Top brands on social media
Soccer clubs are much more than simply the players and managers. Fans all over the globe, not just within the same zip code, feel a connection to clubs. We talked about this a little bit in our podcast at the start of the year, but social and digital media have…
On this episode, the GESM crew discuss the biggest business-related soccer stories of the 2010s, as well as their favorite on-field moments from a decade that brought us three Men’s and three Women’s World Cups, as well as countless other soccer memories. All this and more in the latest episode…
