2020 was shaping up to be one to remember for fans of the U.S. Men’s and Women’s National Teams. The WNT was set to go for Olympic gold for the record 5th-time while the MNT aimed to compete in the Gold Cup, Olympics, and begin FIFA World Cup Qualifying. The…
London-based SportsPro Media recently released a list of their 50 most-marketable brands in sports and 50 most-marketed athletes. Each list was compiled using a variety of criteria in partnership with Nielsen and Hookit. We encourage you to visit SportsPro’s rankings landing page for the full rankings and additional insight into…
Which professional soccer team has the most subscribers on YouTube? If you read the title of this post you already know, but it makes sense, right? When you consider the star power FC Barcelona has had over the past 10 to 15 years and their on-field success during the rise…
After a pause, a resumption, and a truncated schedule, the 2019/20 UEFA Champions League season officially came to an end last weekend. Bayern Munich, winners of the German Bundesliga for eight consecutive seasons, faced off against Paris Saint-Germain, winners of the French Ligue 1 for three years running, who made…
Let’s face it, there’s a cornucopia of outlets from which you can get your general news and updates, let alone soccer-specific news. If you’re a major domestic soccer brand in a sea of globally relevant brands, what media outlet can you turn to educate and invigorate the next crop of…
At the beginning of August, Instagram launched Reels, a 15-second video feature seen as the app’s challenge to TikTok – and soccer brands are starting to get a feel for the new tool. A handful of soccer teams both domestic and abroad have begun to toy with the feature, which,…
