It’s hard to imagine Lionel Messi playing for a club team other than FC Barcelona, but after an emotional announcement stating his departure, Messi was officially introduced as PSG’s newest player. The move from arguably the world’s biggest club to PSG has a huge impact on the soccer industry. So…
EURO 2020 and Copa America started on June 11, which means we’re a little over 10 days into both competitions. In Europe, the Group Stage is winding down, while down in South America the two 5-team groups are slowly making their way through the round robin. As each tournament continues…
After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…
Building a community in the U.S. is a key priority for the Premier League, given all the on-field action happens thousands of miles away in stadiums many American fans may never visit. The emphasis on bringing people together is what’s so special about the work we do with the Premier…
Over the past few months there’s been increased attention given to Clubhouse. What is the platform? What value does Clubhouse have for brands and marketers? Should you be on it? We answer all those questions and more in our deep dive into Clubhouse. What is Clubhouse? Clubhouse is a social…
Several years ago we published a piece discussing how brands and teams can utilize Snapchat, the rising social platform at the time, to increase fan engagement. Fast forward to 2021 and there’s another platform taking the world by storm, which raises the question: what is the value of TikTok for…
