Over the past few months there’s been increased attention given to Clubhouse. What is the platform? What value does Clubhouse have for brands and marketers? Should you be on it? We answer all those questions and more in our deep dive into Clubhouse. What is Clubhouse? Clubhouse is a social…
Several years ago we published a piece discussing how brands and teams can utilize Snapchat, the rising social platform at the time, to increase fan engagement. Fast forward to 2021 and there’s another platform taking the world by storm, which raises the question: what is the value of TikTok for…
Toward the end of 2020, Budweiser, a brand long involved in soccer, executed one of our favorite marketing activations of the year. Leveraging one of their partner athletes and a record-breaking accomplishment, Budweiser sent surprise gifts to members of the soccer community. How did Budweiser execute their Messi activation? Former…
Thanksgiving. A day celebrated in America by giving thanks and expressing gratitude… with a side of gravy and a turkey feast. Oh, and pie – you can’t celebrate Thanksgiving without pie! To show their thanks to American fans leading up to Thanksgiving, the Premier League, along with broadcast partner NBC,…
2020 was shaping up to be one to remember for fans of the U.S. Men’s and Women’s National Teams. The WNT was set to go for Olympic gold for the record 5th-time while the MNT aimed to compete in the Gold Cup, Olympics, and begin FIFA World Cup Qualifying. The…
London-based SportsPro Media recently released a list of their 50 most-marketable brands in sports and 50 most-marketed athletes. Each list was compiled using a variety of criteria in partnership with Nielsen and Hookit. We encourage you to visit SportsPro’s rankings landing page for the full rankings and additional insight into…
