Category Archives: Social Media

TikTok uses MLS as springboard into soccer, aims for more

by Adam Geigerman

Twenty-seven years in, Major League Soccer continues to reinvent itself — both on and off the field — as it now gears up for an exhilarating and volume-raising four-year leadup to the 2026 FIFA World Cup in the U.S., Canada, and Mexico. Off the field, MLS and social media disruptor-turned-superpower…

September 07, 2022

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Mike Koeshartanto

MLS Social Media Growth

by Mike Koeshartanto

The 27th MLS season is underway and we’re tracking the growth of the league and its teams across social media. As the league continues to cultivate new fans, social media content across Instagram, TikTok, Twitter, and Facebook is the most logical way to attract new audiences. Thanks to a new…

April 26, 2022

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Takeaways from Messi's PSG Move
Mike Koeshartanto

3 Takeaways on Messi to PSG

by Mike Koeshartanto

It’s hard to imagine Lionel Messi playing for a club team other than FC Barcelona, but after an emotional announcement stating his departure, Messi was officially introduced as PSG’s newest player. The move from arguably the world’s biggest club to PSG has a huge impact on the soccer industry. So…

August 11, 2021

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Euro and Copa America Social Performance
GESM Team

Measuring EURO 2020 and Copa America Social Media Performance

by GESM Team

EURO 2020 and Copa America started on June 11, which means we’re a little over 10 days into both competitions. In Europe, the Group Stage is winding down, while down in South America the two 5-team groups are slowly making their way through the round robin. As each tournament continues…

June 22, 2021

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Austin FC
GESM Team

Austin FC Social Media Performance on MLS Opening Weekend

by GESM Team

After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…

April 21, 2021

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Premier League Fans - Siblings Day
GESM Team

Young Premier League Fans Rewarded

by GESM Team

Building a community in the U.S. is a key priority for the Premier League, given all the on-field action happens thousands of miles away in stadiums many American fans may never visit. The emphasis on bringing people together is what’s so special about the work we do with the Premier…

April 12, 2021

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