Sports return with the NWSL Challenge Cup On June 27th, the NWSL became the first domestic professional sports league to begin play in the United States since the country was shut down due to the Coronavirus pandemic. It returned in a triumphant way on CBS with a new record television…
MLS recently announced teams will be able to sell advertising real estate on players’ shorts. This marks the third jersey sponsorship location for teams, including front-of-jersey, right sleeve, and now shorts. The league has given teams clearance to seek and negotiate deals in time for the multi-week tournament in Disney…
Over the past few weeks esports has seemingly garnered more and more attention as on-field sporting events are paused. Sports fans looking for alternate entertainment are turning to esports, sometimes in large numbers. A few weeks ago, a NASCAR iRacing event raked in 1.3 million viewers on FOX and FS1….
In response to COVID-19, MLS and the MLS Players Association recently announced a new campaign called MLS Unites. Although the season is still postponed, the goal of the campaign is to bring together the passionate MLS community to show support for each other, all while remaining apart. It’s time to…
The stars are aligning in Charlotte. Following the awarding of a Major League Soccer franchise, the to-be-named team announced multiyear partnership with Ally Bank. The deal, worth a reported $7 million annually, sees the online bank become the team’s jersey sponsor. While actual numbers aren’t available, at that valuation, the…
Following the opening weekend of MLS, Zoomph released insights into social impressions for teams and brands. Below are a few insights – you can read the full report here. Top teams on social media Top brands on social media
