The start of a new season is upon us, which means it’s time to talk sponsorship! The slate of MLS jersey and sleeve sponsors continues to evolve and grow. Last season, more teams added sleeve sponsors as a way to sell more branded real estate. When the season resumed and…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
Welcome to the soccer marketing roundup! We’ve gathered some of our favorite past and present stories, from Soccer on TV recaps to the most popular soccer clubs in the U.S. to Aarhus turning to Zoom for an in-stadium fan solution. Whether it’s research, sponsorship news, thought leadership, or digital campaigns,…
There are 365 days in a year, yet somehow it felt like 2020 had 3,650. Fear not, however! The year that was is almost over and fortune is sure to change – we hope! To prepare you for 2021, we’ve previewed some of the big storylines we’ll be watching in…
Major League Soccer and Kellogg’s will be continuing their partnership for the foreseeable future. The pair announced a multi-year extension on December 4th which will see Cheez-It and Pringles continue to be the league’s official snacks, while Eggo retains the title as the league’s official waffle. INBOX: Major League Soccer…
We’re in the midst of the 2020 MLS playoffs, but that doesn’t preclude us from looking ahead to the 2021 season when Austin FC joins the fold. In recent weeks the club has highlighted a few exciting things, including a quick video tour of the work-in-progress stadium build. More exciting,…
