Less than a month off the heels of the MLS All-Star Game that saw the best MLS and Liga MX players face off, the two leagues and Concacaf announced the expansion of the Leagues Cup tournament. Starting in 2023, the Leagues Cup tournament will pit all 47 teams in both…
In recent years we’ve seen an increased level of collaboration between the North American countries on and off the soccer field. We need only look at the 2026 FIFA World Cup bid, Leagues Cup, and the 2021 MLS All-Star Game format as examples inextricably linking countries despite the on-field rivalry…
After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
Welcome to the soccer marketing roundup! We’ve gathered some of our favorite past and present stories, from Soccer on TV recaps to the most popular soccer clubs in the U.S. to Aarhus turning to Zoom for an in-stadium fan solution. Whether it’s research, sponsorship news, thought leadership, or digital campaigns,…
There are 365 days in a year, yet somehow it felt like 2020 had 3,650. Fear not, however! The year that was is almost over and fortune is sure to change – we hope! To prepare you for 2021, we’ve previewed some of the big storylines we’ll be watching in…
