Austin FC, the 27th MLS franchise, isn’t taking the field until the 2021 season, but they’ve received a groundswell of support in the form of season ticket memberships. As of the end of August, the team officially sold out of its season ticket inventory – an impressive feat for a…
The Seattle Sounders recently launched We Are All Sounders, an official club framework illustrating a commitment to substantive social justice reform through a focus on four arenas of change, including: Fighting racism Defending the right to play Standing for LGBTQ+ equality Protecting our planet This stems from a year in which…
It’s been about a year since we officially welcomed St. Louis as home to Major League Soccer’s 28th club. Since that announcement, the club has been working with local soccer fans, focus groups, and local designers to come to a branding decision that is baked in local sentiment and the…
Let’s face it, there’s a cornucopia of outlets from which you can get your general news and updates, let alone soccer-specific news. If you’re a major domestic soccer brand in a sea of globally relevant brands, what media outlet can you turn to educate and invigorate the next crop of…
The pandemic has thrown our industry into a prolonged period of uncertainty. For us, this has shifted the way in which we connect with soccer fans across the United States. Instead of being able to engage MLS fans at an on-site activations aimed at creating a fun and effective brand…
Over the past few weeks, two official MLS sponsors have been active in leveraging their partnership with the league to promote products and charitable initiatives. Heineken debuted a “Stadium in a Box” to promote their 0.0 non-alcoholic beverage, while Wells Fargo partnered with Feeding America to provide meals for every…
