In a long-awaited follow-up to a 2016 rundown of America’s favorite soccer clubs, we’ve crunched some numbers, run a few surveys, updated the data, and are excited to unveil a new list of the most popular soccer clubs according to U.S. fans. The title says it all. If you’ve found…
London-based SportsPro Media recently released a list of their 50 most-marketable brands in sports and 50 most-marketed athletes. Each list was compiled using a variety of criteria in partnership with Nielsen and Hookit. We encourage you to visit SportsPro’s rankings landing page for the full rankings and additional insight into…
ESPN recently released their ranking of the 101 best soccer jerseys of all-time. Put together by ESPN’s global writers and editors, the list includes home, away, and third jerseys for both club and national teams from the 1960s to today. Any such list is very subjective, but it’s interesting to…
We’re looking outside the soccer world to draw on an example of a fun idea that turned into digital gold. What can teams, leagues, and brands take away from this? Sometimes even the simplest ideas work well with the right personality and the right audience. Back in March, Barstool Sports’…
The GESM team surpassed the 50-day mark of quarantine this past weekend, so what better way to celebrate the slow march toward the century mark than looking back at the past few weeks of team, league, and brand soccer-related activities. Let me present you with a classic good news, bad…
One of the most-anticipated sports documentaries debuted this past weekend. As resident Chicagoans, the hype around ESPN / Netflix’s Last Dance series about the 1997-98 Chicago Bulls and Michael Jordan has been palpable. This got me thinking – if you could watch a Last Dance-esque docuseries about any historical soccer team, which…
