After a year delay thanks to the pandemic, the Euros and Copa America were held and, boy, did it feel great to watch high-level international competitions again. Before both competitions are too far in our rearview mirror, we wanted to recap the events and tell a story of interest –…
In honor of the Scripps National Spelling Bee’s return on Thursday, July 8, we decided to take the opportunity to showcase our own spelling skills… or lack thereof… in a soccer spelling bee. With EURO 2020 and Copa America as sources for names, what can possibly go wrong? From Hungarian…
It’s hard to believe we’ve already surpassed the first quarter of 2021. Between new sponsors and partners, digital initiatives, and emerging social platforms, a lot happened in the first few months of the year. To bring you up to speed we’ve gathered all the soccer marketing news you need to…
March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer-guy” though, inevitably…
The 2022 FIFA World Cup will be here before you know it! We’ve organized a guide to make sure you’re prepared for the 22nd edition of the world’s greatest sporting event. From tournament dates to host cities and World Cup format to ticket info, we’ve got you covered. When is…
Toward the end of 2020, Budweiser, a brand long involved in soccer, executed one of our favorite marketing activations of the year. Leveraging one of their partner athletes and a record-breaking accomplishment, Budweiser sent surprise gifts to members of the soccer community. How did Budweiser execute their Messi activation? Former…
