We’re looking outside the soccer world to draw on an example of a fun idea that turned into digital gold. What can teams, leagues, and brands take away from this? Sometimes even the simplest ideas work well with the right personality and the right audience. Back in March, Barstool Sports’…
The GESM team surpassed the 50-day mark of quarantine this past weekend, so what better way to celebrate the slow march toward the century mark than looking back at the past few weeks of team, league, and brand soccer-related activities. Let me present you with a classic good news, bad…
One of the most-anticipated sports documentaries debuted this past weekend. As resident Chicagoans, the hype around ESPN / Netflix’s Last Dance series about the 1997-98 Chicago Bulls and Michael Jordan has been palpable. This got me thinking – if you could watch a Last Dance-esque docuseries about any historical soccer team, which…
Businesses have had to adjust to a new, digital work culture thanks to the affects of the coronavirus. Here in Chicago, we’ve been in a citywide lockdown since Saturday, March 21st. As a company, we’ve been working from home since Friday, March 13th and, like many others, have transitioned to…
Just like teams and leagues, brands must do their best to remain relevant during the coronavirus health pandemic. We discussed a few of our favorite team-related activities, but on many levels, it’s easier for a team and its players to show personality and be lighthearted and fun during a period…
It goes without saying, but the COVID-19 pandemic has had major effects on a lot of industries, including sports. What do teams and players do when on-field activity – the backbone of their existence – is taken away from them? The void left by the postponement or cancellation of soccer-related…
