March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer-guy” though, inevitably…
The 2022 FIFA World Cup will be here before you know it! We’ve organized a guide to make sure you’re prepared for the 22nd edition of the world’s greatest sporting event. From tournament dates to host cities and World Cup format to ticket info, we’ve got you covered. When is…
Toward the end of 2020, Budweiser, a brand long involved in soccer, executed one of our favorite marketing activations of the year. Leveraging one of their partner athletes and a record-breaking accomplishment, Budweiser sent surprise gifts to members of the soccer community. How did Budweiser execute their Messi activation? Former…
Earlier this week MLS released a list of the highest-selling jerseys for the 2020 season based on sales from MLSStore.com. We’ve highlighted the top ten below, but to see the full list you can visit the MLS site for more details. Here are some quick facts: Josef Martinez, despite missing…
In 2016 Amazon launched its All or Nothing documentary series. Why? To appeal to fans’ thirst for deeper, richer content that takes viewers beyond the playing field and behind the scenes of the leagues, teams, and players they love. The multi-sport series has featured several NFL teams (Cardinals, Cowboys, Eagles,…
In a long-awaited follow-up to a 2016 rundown of America’s favorite soccer clubs, we’ve crunched some numbers, run a few surveys, updated the data, and are excited to unveil a new list of the most popular soccer clubs according to U.S. fans. The title says it all. If you’ve found…
