Thanksgiving. A day celebrated in America by giving thanks and expressing gratitude… with a side of gravy and a turkey feast. Oh, and pie – you can’t celebrate Thanksgiving without pie! To show their thanks to American fans leading up to Thanksgiving, the Premier League, along with broadcast partner NBC,…
In 2016 Amazon launched its All or Nothing documentary series. Why? To appeal to fans’ thirst for deeper, richer content that takes viewers beyond the playing field and behind the scenes of the leagues, teams, and players they love. The multi-sport series has featured several NFL teams (Cardinals, Cowboys, Eagles,…
What happens when a QSR brand partners with a middling English soccer club? In the case of Burger King and Stevenage FC… a lot. In one of the more innovative partnerships in recent memory, Burger King helped Stevenage FC go from relative unknown on a global scale to FIFA sensation….
Let’s face it, there’s a cornucopia of outlets from which you can get your general news and updates, let alone soccer-specific news. If you’re a major domestic soccer brand in a sea of globally relevant brands, what media outlet can you turn to educate and invigorate the next crop of…
Several years ago we published a piece discussing how brands and teams can utilize Snapchat, the rising social platform at the time, to increase fan engagement. Fast forward to 2020 and there’s another platform taking the world by storm. While many teams and brands have taken advantage of TikTok, an…
Soccer clubs are much more than simply the players and managers. Fans all over the globe, not just within the same zip code, feel a connection to clubs. We talked about this a little bit in our podcast at the start of the year, but social and digital media have…
