Leading up to their U.S. preseason tour, Chelsea FC debuted a video series, called The Bridge, highlighting the fan culture among stateside Blues fans. The series is a follow-up to last year’s 5 Boroughs series, in which one fan from each of New York City’s boroughs was highlighted. This time…
Non-fungible tokens (NFTs) are all the rage right now. In their current existence, NFTs are almost exclusively limited to digital experiences like art and trading card collecting. However, as NFT and blockchain popularity grow, more and more use cases for soccer NFTs will arise. We’ve put together a few quick…
After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…
Soccer fandom in the U.S. continues to evolve as its roots grow deeper in generations young and old. Telling these stories in a country where team fandom is as diverse as the residents is compelling content. What do fans look like? Where do they live? What unique stories do they…
Over the past few months there’s been increased attention given to Clubhouse. What is the platform? What value does Clubhouse have for brands and marketers? Should you be on it? We answer all those questions and more in our deep dive into Clubhouse. What is Clubhouse? Clubhouse is a social…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
