Category Archives: Digital Content

Fashion for a Cause with Avery Dennison

by Adam Geigerman

During the 2022 MLS All-Star Game in the Twin Cities, long-time MLS official supplier of names and numbers Avery Dennison sought to make an impact within the local community. The perfect partner was a local business led by a local artist and fashion designer that’s developed a brand and career…

August 24, 2022

4 Future Uses for Soccer NFTs

by Mike Koeshartanto and Griffin Ward

Non-fungible tokens (NFTs) are all the rage right now. In their current existence, NFTs are almost exclusively limited to digital experiences like art and trading card collecting. However, as NFT and blockchain popularity grow, more and more use cases for soccer NFTs will arise. We’ve put together a few quick…

April 27, 2021

Austin FC Social Media Performance on MLS Opening Weekend

by GESM Team

After years of anticipation, Austin FC finally played their first game in Major League Soccer. The league’s third Texas team opened with a defeat against hosts LAFC. However, there’s much to be excited about for Austin fans, including a solid on-field performance and the opening of Q2 Stadium. Austin FC…

April 21, 2021

Chelsea Showcases U.S. Fans in New York City

by Cody Kuiper

Soccer fandom in the U.S. continues to evolve as its roots grow deeper in generations young and old. Telling these stories in a country where team fandom is as diverse as the residents is compelling content. What do fans look like? Where do they live? What unique stories do they…

March 30, 2021

Soccer Marketing News Links

by Mike Koeshartanto

Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….

February 10, 2021