We reached out to our friends at Soccer.com for insights into the highest-selling soccer jerseys of 2020. As you may recall, we released a top 10 jersey sales list in 2019 and were anxious to see how things have changed. Different from last year, the majority of 2020 sales to-date…
As an athlete, what’s the pinnacle of fame? Is it winning championships and selling jerseys or is it creating a lasting brand in the vein of your image? A strong argument can be made that athletes can’t have one without the other and a long list of athletes like Michael…
Adidas continues to test the waters of sponsorship and influencer marketing in unique and engaging ways. However, their latest partnership may just be their most subtle, yet greatest. Announced two days ago via COLORSxStudios Instagram, adidas football (soccer) and the well known YouTube channel partner for a week of exclusive releases. COLORS…
Throughout the 2018/2019 Champions League campaign, Paris St. Germain (one of France’s most elite soccer clubs) will be sporting Air Jordan branded uniforms. In what is Jordan’s most exciting collaboration since Space Jam, Paris St. Germain will not only be wearing branded uniforms, but, the club will also be pushing…
The line between streetwear, soccer, and pop culture is so blurred now that it’s hard to recognize when genuine fandom of the sport begins or when someone is wearing a jersey simply for its clout in the fashion world. This blur has never been more apparent than it was during…
Last January, Target entered the soccer world with their largest ever push into team sports sponsorship. This January, their commitment to the sport is further increasing thanks to an exclusive kids retail partnership with Umbro. Their initial 2017 investment in soccer ultimately came due to their customers. They noticed trends…
