Category Archives: Fashion

Fashion for a Cause with Avery Dennison

by Adam Geigerman

During the 2022 MLS All-Star Game in the Twin Cities, long-time MLS official supplier of names and numbers Avery Dennison sought to make an impact within the local community. The perfect partner was a local business led by a local artist and fashion designer that’s developed a brand and career…

August 24, 2022

Highest Selling Soccer Jerseys in 2020

by Mike Koeshartanto

We reached out to our friends at Soccer.com for insights into the highest-selling soccer jerseys of 2020. As you may recall, we released a top 10 jersey sales list in 2019 and were anxious to see how things have changed. Different from last year, the majority of 2020 sales to-date…

June 01, 2020

Brand Ownership: U.S. Women Take Control of Their Image

by Mike Koeshartanto

As an athlete, what’s the pinnacle of fame? Is it winning championships and selling jerseys or is it creating a lasting brand in the vein of your image? A strong argument can be made that athletes can’t have one without the other and a long list of athletes like Michael…

June 10, 2019

Adidas Soccer Partners With YouTube Channel COLORS

by Dillon Payne

Adidas continues to test the waters of sponsorship and influencer marketing in unique and engaging ways. However, their latest partnership may just be their most subtle, yet greatest. Announced two days ago via COLORSxStudios Instagram, adidas football (soccer) and the well known YouTube channel partner for a week of exclusive releases. COLORS…

October 03, 2018

PSG & Jordan Brand Partner For Exclusive Apparel Release

by Ben Schaefer

Throughout the 2018/2019 Champions League campaign, Paris St. Germain (one of France’s most elite soccer clubs) will be sporting Air Jordan branded uniforms. In what is Jordan’s most exciting collaboration since Space Jam, Paris St. Germain will not only be wearing branded uniforms, but, the club will also be pushing…

September 17, 2018

Bleacher Report Hip-Hop Inspired Influencer Campaign

by Dillon Payne

The line between streetwear, soccer, and pop culture is so blurred now that it’s hard to recognize when genuine fandom of the sport begins or when someone is wearing a jersey simply for its clout in the fashion world. This blur has never been more apparent than it was during…

July 20, 2018