These past couple weeks are ? ? ? ?. We’ve been entertained by soccer’s biggest icon, engaged with a couple of soccer’s biggest franchises, empowered to support one of soccer’s most important causes and educated on fandom across one of America’s most important soccer cities. Hope you enjoy these bits as much as we have…
David Beckham and Kevin Hart for H&M
Last year, this duo’s debut scored 5 million+ views for Becks’ new apparel line. Will this year’s spot top it? Wouldn’t bet against it…very well done.
EA Sports x Nike Mercurial
16-bit graphics on the Mercurial cleats? Yes, please.
Liverpool x ’47
A lifestyle brand that truly gets the lifestyle of sports fans. ’47 web content routinely celebrates some of sports’ most storied fan cultures, and they’ve again nailed it here by showcasing just what it means to support Liverpool.
MCFC Snapchat Takeover
We’ve talked a lot about the power of Snapchat within soccer. If there are still drawbacks for brands using the platform, they sit squarely with functionality and measurement. Architecting simple and effective Snap promotions can be challenging, yet EA Sports and MCFC have made it look easy. Be sure to follow this campaign space.
ESPN’s Taylor Twellman deserves a lot of credit for all he does to educate and elevate this important cause throughout the soccer community. If you know someone currently recovering, you may be interested in this care package program. Find original Tweet and link here.
Along These Lines with NYCFC
The next chapter in their quest to define NY as ‘blue’ came to life on Tuesday. NYCFC’s Support Your City campaign has been top notch from the outset, and this spot really helps deepen the five-borough narrative.