Category Archives: Promotions

Tinder, Soccer & Attracting New Fans

by Mike Koeshartanto

Continuing our Valentine’s Day-themed posts, let’s travel back in time to 2015 and reminisce about D.C. United’s Swipe Right Night – a night celebrating soccer and… Tinder swiping! As someone who may or may not be familiar with the app who lauded the game promotion when it was announced, I wanted…

February 08, 2020

NYCFC Unveils Way to Get New Fans to the Bronx

by Mike Koeshartanto

Ticket sales are the lifeblood of a sports organizations. Finding innovative ways to attract both new and old fans to the stadium is vital to success. For a soccer club in a crowded marketplace like New York City with entertainment opportunities abound, capturing the attention of residents through creative outreach…

August 27, 2019

Visa Has Big Plans for the FIFA Women’s World Cup

by Chris Stearns

“It’s everywhere you want to be.” That includes the 2019 FIFA Women’s World Cup in France. Visa is no stranger to sponsoring events on the biggest sporting stage, having served as a worldwide partner of FIFA since 2007. Their current deal runs through 2022 and allows the partnership to provide…

May 07, 2019

LUNA Bar Commits to USWNT Players, Social Responsibility

by Mike Koeshartanto

Last week LUNA Bar announced an added incentive for the 23 players chosen to represent the U.S. Women’s National Team at the 2019 FIFA Women’s World Cup. In a time where gender and racial equality is oft-discussed, the nutrition bar company under the Clif Bar umbrella helped push the conversation forward…

April 06, 2019

MLS & MGM Resorts Bet Big on the League’s Future

by Mike Koeshartanto

We’re less than a month into the season and MLS has already upped the ante and bet heavy on its future within the North American sporting landscape. Last week MLS announced a multi-year strategic partnership with MGM Resorts, officially raising the stakes and ringing in a new era of the…

March 21, 2019

Our Favorite Soccer Things

by Scott Hutchison

These past couple weeks are ? ? ? ?. We’ve been entertained by soccer’s biggest icon, engaged with a couple of soccer’s biggest franchises, empowered to support one of soccer’s most important causes and educated on fandom across one of America’s most important soccer cities. Hope you enjoy these bits as much as we have… David Beckham and Kevin…

September 28, 2016