These are unusual times for our industry. Soccer without fans is not something anyone has ever really contemplated. COVID-19 has forced properties, brands, and broadcasters to scramble like never before to find a new playbook. It’s a topic many industry observers have written about and will continue to opine over…
Earlier this month the U.S. Women’s National Team played a friendly against Belgium – an important preparation game for Coach Jill Ellis and her squad as they prepare for the FIFA Women’s World Cup in France this summer. But the match played in front of a sold-out Banc of California…
As the soccer footprint continues to grow in the U.S., so too do the offerings we’re privy to on American television. I try to avoid sounding like a broken record in our Soccer on TV posts, but the truth of the matter is we’re extremely lucky to have the access…
Psychologists generally believe there are five stages of grief: denial, anger, fear, bargaining, acceptance. Sadly, defeat against Trinidad & Tobago last Tuesday night meant U.S. Soccer fans across America were kicked straight into this Kübler-Ross model for dealing with emotional loss. The same can be said for brand marketers…
When did marketing to 18-34 year olds become so cliché? I ask myself this question every time I see a brand, team, service or product trying so desparately to prove they’re part of the fam (Google it). Sure, millennials reflect $200 billion in annual buying power and there’s a big pressure…
If you’re my age, there’s a romantic connection to buying a band’s new record on vinyl but there’s an unquestioned benefit to having each song of that album available online at the click of a downloadable button. Similarly, the ways which I romanticize traditionally watching soccer and following my teams is being called…
