Category Archives: Thought Leadership

Soccer Marketing After COVID-19

by John Guppy

These are unusual times for our industry. Soccer without fans is not something anyone has ever really contemplated. COVID-19 has forced properties, brands, and broadcasters to scramble like never before to find a new playbook. It’s a topic many industry observers have written about and will continue to opine over…

July 28, 2020

Coming Soon: GESM Women & Soccer Report

by John Guppy

Earlier this month the U.S. Women’s National Team played a friendly against Belgium – an important preparation game for Coach Jill Ellis and her squad as they prepare for the FIFA Women’s World Cup in France this summer. But the match played in front of a sold-out Banc of California…

April 22, 2019

Soccer on U.S. Television in 2017 – Year in Review

by Mike Koeshartanto

As the soccer footprint continues to grow in the U.S., so too do the offerings we’re privy to on American television. I try to avoid sounding like a broken record in our Soccer on TV posts, but the truth of the matter is we’re extremely lucky to have the access…

January 24, 2018

Brand Marketers – World Cup 2018 is Still What the Doctor Ordered

by John Guppy and Scott Hutchison

Psychologists generally believe there are five stages of grief: denial, anger, fear, bargaining, acceptance. Sadly, defeat against Trinidad & Tobago last Tuesday night meant U.S. Soccer fans across America were kicked straight into this Kübler-Ross model for dealing with emotional loss. The same can be said for brand marketers…

October 17, 2017

How To Easily Avoid The Generic Millennial Ad

by Scott Hutchison

When did marketing to 18-34 year olds become so cliché? I ask myself this question every time I see a brand, team, service or product trying so desparately to prove they’re part of the fam (Google it). Sure, millennials reflect $200 billion in annual buying power and there’s a big pressure…

September 19, 2017

Soccer Ch-Ch-Ch-Ch-Changes

by Scott Hutchison

If you’re my age, there’s a romantic connection to buying a band’s new record on vinyl but there’s an unquestioned benefit to having each song of that album available online at the click of a downloadable button. Similarly, the ways which I romanticize traditionally watching soccer and following my teams is being called…

April 25, 2017