Ahead of the 2018 FIFA World Cup in Russia, Copa90 has enlisted the help of some 300 global influencers to help them capture the sights and sounds of the tournament from the perspective of fans around the world. Not going to be in Russia this summer? Fear not – one of Copa90’s influencers will be there, along with the 31 other countries participating in the largest global sporting event.
— COPA90 US (@COPA90US) March 24, 2018
Ranging in talents from illustrators and animators to filmers and editors, Copa90 hopes to have at least four influencers from each of the participating countries to help them capture and showcase fandom as unique as each country. From the streets and bars of Sydney, Tunis, Montevideo, Reykjavik and beyond, user-generated content will be captured before, during, and after matches and account for nearly 80 percent of Copa90’s content in June and July.
Well-known for their ability to tell soccer stories that extend well beyond the field, Copa90 has become a powerhouse digital platform to where fans can turn and expand their knowledge of the sport… and brands have taken notice. Last November, one of Copa90’s influencers traveled around Russia via train to help prospective tournament attendees visualize Russian Railways as a viable way to get from host city to host city. The video has been viewed on Copa90’s YouTube channel over 370,000 times. Beyond being a brand-sponsored and supported video for Russian Railways and Lokomotiv, it allowed Copa90 to flex its muscle and show how embedded they are in the global soccer culture.
With such a large network of influencers whose content and reactions will range from elation to anger to sorrow and every other emotion that comes with the tournament, Copa90 will have plenty of user-generated content at their disposal – an amazing thing in an increasingly connected world. When Iceland wins their group or England fails to advance from theirs, we’ll all have great content to consume as the influencers will soon enough wake up to find out that they are the eyes of the World Cup.