FIFA recently conducted the first set of site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get…
What happens when a QSR brand partners with a middling English soccer club? In the case of Burger King and Stevenage FC… a lot. In one of the more innovative partnerships in recent memory, Burger King helped Stevenage FC go from relative unknown on a global scale to FIFA sensation….
In the past we’ve talked about eMLS and its intrinsic value in helping grow MLS. The platform video games, like FIFA, provide the burgeoning North American league in access to a new, young, and globally connected audience is important – at least in concept. However, there hasn’t been much empirical…
It’s hard to believe we’re already staring down the final of the FIFA Women’s World Cup. From France’s 4-0 win against South Korea in the opening game to the USWNT victory yesterday, we’ve seen a lot of drama and a lot of firsts. We’ve gathered some notable FIFA Women’s World…
During the 2018 FIFA Men’s World Cup, FOX Sports ventured into new territory with their coverage and live broadcasts on Twitter. In 2019, they’re taking that same model to France. The broadcaster will be streaming FIFA Women’s World Cup Now live from Paris for the 2019 FIFA Women’s World Cup,…
I’ve been thinking a lot recently about how to capture the essence of FIFA online and the FIFA eWorld Cup, luckily enough for me, the captain of South Africa’s soccer team actually summed it all up – “Real footballers and gamers have a lot in common. It’s all about patience,…
