2022 has proven to be another milestone year for the soccer industry, especially in North America — and next year isn’t projected to slow down at all. If it feels like we say that every year, you’re probably right and that speaks to the sport’s continued growth. As supporters, there’s…
With the 2022 FIFA World Cup upon us, a few of us gathered to discuss the things we’re most excited to keep an eye on as the quadrennial tournament – the first held in the Middle East – unfolds. From brand involvement to broadcast approach, we chat through a variety…
FIFA recently finished conducting its site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get a consensus….
What happens when a QSR brand partners with a middling English soccer club? In the case of Burger King and Stevenage FC… a lot. In one of the more innovative partnerships in recent memory, Burger King helped Stevenage FC go from relative unknown on a global scale to FIFA sensation….
In the past we’ve talked about eMLS and its intrinsic value in helping grow MLS. The platform video games, like FIFA, provide the burgeoning North American league in access to a new, young, and globally connected audience is important – at least in concept. However, there hasn’t been much empirical…
It’s hard to believe we’re already staring down the final of the FIFA Women’s World Cup. From France’s 4-0 win against South Korea in the opening game to the USWNT victory yesterday, we’ve seen a lot of drama and a lot of firsts. We’ve gathered some notable FIFA Women’s World…
