Category Archives: Influencer

TikTok uses MLS as springboard into soccer, aims for more

by Adam Geigerman

Twenty-seven years in, Major League Soccer continues to reinvent itself — both on and off the field — as it now gears up for an exhilarating and volume-raising four-year leadup to the 2026 FIFA World Cup in the U.S., Canada, and Mexico. Off the field, MLS and social media disruptor-turned-superpower…

September 07, 2022

Morning Success Kit: from Premier League Grounds to Coffee Grounds

by Mike Koeshartanto and Ben Schaefer

The Premier League and NBC recently completed a fun project as the 2018/19 title race heats up. The goal: to ensure fans have all they need to rise early on weekends and watch the league on NBC – a great gesture to thank North American-based Premier League fans. After all,…

March 22, 2019

Influencer Spotlight: Ian Greene

by Mike Koeshartanto

From photogs to artists to current players, we’ve covered a bevy of areas through which doers and thinkers are making waves to grow the game in their own unique way. In our latest spotlight, we highlight a 16-year-old, soccer-loving content creator from North Carolina who is helping brands showcase new products…

January 26, 2019

Influencer Spotlight: Geoff Gouveia

by Mike Koeshartanto

Art has long been linked to cultural expression. From paintings, to murals, to sculptures, art is an outlet to share beliefs, emotions, history, and more. In soccer, art also exists as a link to various cultures around the world, as evidenced by things like player murals and match posters. In…

November 27, 2018

Influencer Spotlight: Katie Johnson

by Mike Koeshartanto

Our influencer spotlight series returns this week with a look at a current female soccer player whose profile as a player and an influencer is on the rise. In previous spotlights, we’ve featured photographers and soccer content creators in an effort to show the variety among types of soccer influencers….

October 31, 2018

Influencer Spotlight: Mo Ali

by Mike Koeshartanto

Soccer content creators who consistently push out engaging content with scale are a dime-a-dozen. For brands or teams, these influencers are a valuable resource because they’re authentic fans of the sport, they provide a young and captive audience, and are often better brand advocates than traditional advertising in the eyes…

September 16, 2018