Like we did prior to the start of the World Cup, we again interviewed 100 American soccer fans for their thoughts following the tournament. Here’s a video recapping some highlights with a deeper dive below. Enjoy! Fans told us that, on average, they watched 40.3 World Cup games 20% of…
…and just like that, the 2018 World Cup came and went! To no surprise, all 14 of the World Cup games in July were the most-watched games of the month. From the most-watched game (Final – 16.6M) to the least-watched (Sweden vs. Switzerland R16 game – 3.0M), total World Cup…
The World Cup is a tough time for brands to cut through the clutter and make a lasting impression on fans, but one brand I noticed sifting through social was Estrella Jalisco. The Anheuser-Busch InBev beer used a host of micro and macro influencers to garner attention for the Mexican…
If you haven’t seen the stat-line about Neymar’s time spent injured on the ground at the World Cup yet, allow us to fill you in – 14 minutes. For those keeping up with the Brazilian national team and the Paris Saint-Germain star, it’s no secret that the jokes are aplenty…
Into the dog days of summer we go! The month of June gave us easily the most exciting World Cup group stage and early knockout round games – at least in my lifetime. Safe from the emotional peaks and valleys that come with watching the U.S. play, the first 50…
The World Cup final is nearly here! Even without the US in it to cheer for (and CONCACAF falling early), the past month has turned out to be one of the best World Cups of recent memory. Constant late-match dramatics, the impact of VAR, and deep runs by underdogs have…
