FIFA recently conducted the first set of site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get…
In celebration of South by Southwest (SXSW), we’re winding back the clock to reminisce on a previous activation. SXSW may be online this year, but it wasn’t in 2018 when we partnered with FOX Sports to drum up excitement for the 2018 FIFA World Cup via the FOX Sports House….
The 2022 FIFA World Cup will be here before you know it! We’ve organized a guide to make sure you’re prepared for the 22nd edition of the world’s greatest sporting event. From tournament dates to host cities and World Cup format to ticket info, we’ve got you covered. When is…
Like we did prior to the start of the World Cup, we again interviewed 100 American soccer fans for their thoughts following the tournament. Here’s a video recapping some highlights with a deeper dive below. Enjoy! Fans told us that, on average, they watched 40.3 World Cup games 20% of…
…and just like that, the 2018 World Cup came and went! To no surprise, all 14 of the World Cup games in July were the most-watched games of the month. From the most-watched game (Final – 16.6M) to the least-watched (Sweden vs. Switzerland R16 game – 3.0M), total World Cup…
The World Cup is a tough time for brands to cut through the clutter and make a lasting impression on fans, but one brand I noticed sifting through social was Estrella Jalisco. The Anheuser-Busch InBev beer used a host of micro and macro influencers to garner attention for the Mexican…
