With the 2022 FIFA World Cup upon us, a few of us gathered to discuss the things we’re most excited to keep an eye on as the quadrennial tournament – the first held in the Middle East – unfolds. From brand involvement to broadcast approach, we chat through a variety…
During the 2022 MLB All-Star Game, FOX Sports debuted a TV spot featuring Jon Hamm as a startled Santa Claus – the first glimpse at the network’s 2022 FIFA World Cup marketing campaign. As a reminder, the twenty-second edition of the FIFA World Cup is the first to be held…
After years of speculation as to which cities and stadia would be selected to host games during the 2026 FIFA World Cup, FIFA finally unveiled the list to the world on June 16. Much was debated about the merits of different cities and why City A should host over City…
The teams have qualified, the groups are set, and the countdown to the 2022 FIFA World Cup continues. Over the next six months, many brands and marketers will brainstorm ways to leverage the power of the tournament and reach both ardent and casual fans through the sport of soccer. As…
FIFA recently finished conducting its site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get a consensus….
In celebration of South by Southwest (SXSW), we’re winding back the clock to reminisce on a previous activation. SXSW may be online this year, but it wasn’t in 2018 when we partnered with FOX Sports to drum up excitement for the 2018 FIFA World Cup via the FOX Sports House….
