After years of speculation as to which cities and stadia would be selected to host games during the 2026 FIFA World Cup, FIFA finally unveiled the list to the world on June 16. Much was debated about the merits of different cities and why City A should host over City…
The teams have qualified, the groups are set, and the countdown to the 2022 FIFA World Cup continues. Over the next six months, many brands and marketers will brainstorm ways to leverage the power of the tournament and reach both ardent and casual fans through the sport of soccer. As…
FIFA recently finished conducting its site visits to potential 2026 FIFA World Cup host venues ahead of an expected host announcement in early 2022. To get a better sense of which U.S. markets may ultimately be selected among the 17 candidates, we gathered the GESM troops to get a consensus….
In celebration of South by Southwest (SXSW), we’re winding back the clock to reminisce on a previous activation. SXSW may be online this year, but it wasn’t in 2018 when we partnered with FOX Sports to drum up excitement for the 2018 FIFA World Cup via the FOX Sports House….
The 2022 FIFA World Cup will be here before you know it! We’ve organized a guide to make sure you’re prepared for the 22nd edition of the world’s greatest sporting event. From tournament dates to host cities and World Cup format to ticket info, we’ve got you covered. When is…
Like we did prior to the start of the World Cup, we again interviewed 100 American soccer fans for their thoughts following the tournament. Here’s a video recapping some highlights with a deeper dive below. Enjoy! Fans told us that, on average, they watched 40.3 World Cup games 20% of…
