All posts by John Guppy

What Marketing Course Will Brands Take with Copa Centenario?

by John Guppy

As soccer fans, we can’t wait for the June 3rd kick off of Copa America Centenario. With some of the worlds’ greatest players on show, the action promises to be something truly special. And, as marketers, we are equally excited to see the action during the commercial breaks, in the…

May 12, 2016

Bayern Munich Expands U.S. Presence With Merchandise Deal

by John Guppy

Following their expansion into the U.S. market with a dedicated office in New York, US-specific social media accounts, and multiple preseason games in the States, FC Bayern Munich continue to boost their presence here with a new merchandising deal. The licensing deal will see their merchandise available within the U.S. retail…

May 04, 2016

Alex Morgan Live-Streamed First Full Sports Broadcast on Facebook

by John Guppy

In addition to breaking the NWSL attendance record in their first home match, the Orlando Pride and star Alex Morgan set another milestone last weekend when her Facebook page quietly became the first page to stream an entire professional sports event. We’re talking some seriously impressive numbers here as “it…

April 28, 2016

A Closer Look Into the American Soccer Fan

by John Guppy

Recently I had the pleasure of being interviewed by Nick Green for a story in the Los Angeles Daily News which takes a closer look into the American soccer fan. You can enjoy the full read below. Who are American soccer fans and what do they care about? The typical…

April 21, 2016

Copa America Centenario Gains Two Major Sponsors

by John Guppy

This summer’s Copa America Centenario – the biggest soccer tournament the United States has hosted since the 1994 FIFA World Cup – gained a pair of major sponsors today with the announcement of Anheuser-Busch InBev and Delta Air Lines. Both of the major sponsorship deals will allow the sponsors to use the…

April 07, 2016

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