John Guppy

Bayern Munich Expands U.S. Presence With Merchandise Deal

Following their expansion into the U.S. market with a dedicated office in New York, US-specific social media accounts, and multiple preseason games in the States, FC Bayern Munich continue to boost their presence here with a new merchandising deal. The licensing deal will see their merchandise available within the U.S. retail market for the first time and see an expansion of the U.S.-based online store. The club joins more than 12 international teams, organizations and properties on licensing and merchandising in the U.S. including FC Barcelona, the FA and the Copa America Centenario as part of One Entertainment.

Categories: Bayern Munich, Fashion