All posts by John Guppy

John Guppy

UNDERSTANDING SOCCER FANDOM

by John Guppy

BREAKING NEWS: Soccer fans are not homogenous. A simple insight, yet an extremely important one when it comes to marketing to the soccer audience in the U.S. Beginning in 2013, Gilt Edge Soccer Marketing set out to better understand soccer fans based on their interest and connection to the sport….

September 19, 2018

Read More >>

John Guppy

The 2026 FIFA World Cup is coming to the USA

by John Guppy

BREAKING NEWS: The 2026 FIFA World Cup is coming to the USA Soccer marketing news doesn’t get any bigger. The FIFA Congress has awarded the right to host the 2026 FIFA World Cup to the United Bid of Canada, Mexico, and the United States. Wait, the World Cup is going…

June 13, 2018

Read More >>

John GuppyScott Hutchison

Brand Marketers – World Cup 2018 is Still What the Doctor Ordered

by John Guppy and Scott Hutchison

Psychologists generally believe there are five stages of grief: denial, anger, fear, bargaining, acceptance.   Sadly, defeat against Trinidad & Tobago last Tuesday night meant U.S. Soccer fans across America were kicked straight into this Kübler-Ross model for dealing with emotional loss. The same can be said for brand marketers…

October 17, 2017

Read More >>

John Guppy

Modelo No Stranger to Soccer Sponsorship

by John Guppy

Mexican beer brand Modelo is expanding in more ways than one. Currently the fastest growing beer brand in the United States, they’re also a new CONCACAF sponsor in a deal announced earlier this month. The partnership runs through 2020 and sees them named the Official Beer of the CONACAF Gold…

March 28, 2017

Read More >>

John Guppy

Soccer at SXSW

by John Guppy

Five days at SXSW and there was a lot to take in. Here’s a quick personal summary. Clients. Prospects. Friends. Storytelling. Live video. Influencers. Facebook. Snapchat. Instagram. Twitter. YouTube. Podcasting. Gaming. E-Sports. VR. AR. AI. Mobile. Data. Data. Data. Global. Music. Tacos. Vespa. Shiner Bock. Moscow Mules. More Tacos. Gatorade….

March 17, 2017

Read More >>

John Guppy

?10 Red Hot Soccer Marketing Topics ?

by John Guppy

Like a great holding midfielder, we keep one eye on what’s happening behind us – and the other on the activity ahead. It’s within this spirit, we share our thoughts on ten ? soccer marketing topics that caught our eye in 2016 and we will be paying close attention to in the new year. The…

December 22, 2016

Read More >>