All posts by John Guppy

For the Right Brand Partner, the U.S Open Cup is Calling

by John Guppy

March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer guy” though,…

March 20, 2022

The Future of Soccer Broadcasting

by John Guppy and Mike Koeshartanto

One of the compelling trends to watch over the next few years is the multi-dimensional disruption of the soccer broadcast industry in America. What is the future of soccer broadcasting? How will broadcasters utilize soccer to address linear and OTT platform needs? How will properties view this evolution and balance…

March 05, 2021

Soccer Marketing After COVID-19

by John Guppy

These are unusual times for our industry. Soccer without fans is not something anyone has ever really contemplated. COVID-19 has forced properties, brands, and broadcasters to scramble like never before to find a new playbook. It’s a topic many industry observers have written about and will continue to opine over…

July 28, 2020

Opinion: Chicharito’s Clout Boosts MLS

by John Guppy and Ubaldo Castillo

There’s a new sheriff in town and his name is Javier Hernández Balcázar aka Chicharito. For the past decade, the Mexican star has arguably been the top target for teams in MLS. Rumors of his potential arrival gathered steam a few weeks ago with the announcement of his signing with…

January 29, 2020

Coming Soon: GESM Women & Soccer Report

by John Guppy

Earlier this month the U.S. Women’s National Team played a friendly against Belgium – an important preparation game for Coach Jill Ellis and her squad as they prepare for the FIFA Women’s World Cup in France this summer. But the match played in front of a sold-out Banc of California…

April 22, 2019

Volkswagen And U.S. Soccer – A True Partnership

by John Guppy

Volkswagen is now the Presenting Partner of U.S. Soccer and is poised to become the most significant non-endemic brand invested in American soccer. It’s a landmark deal and I am thrilled that Gilt Edge Soccer Marketing has been selected by Volkswagen to help bring this ambitious vision to life in…

January 14, 2019