Matt Clay

October Soccer Sponsorship Roundup

As the calendar turns to November and the weather gets colder, the soccer calendar is heating up. The Hex kicks off with U.S. Soccer hosting Mexico in Columbus in dreams of yet another “dos a cero” moment. MLS Playoffs are in full swing. It’s also “orange ball” season in the Premier League.

While we’re always looking ahead, sometimes in our industry we also need to take a look back. October was a busy month for sponsorship news in the soccer world, so here’s a quick recap of some of the bigger announcements that you may have missed.

U.S. Soccer Names Thorne Official Nutritional Partner

As part of that sponsorship, Thorne is partnering with U.S. Soccer for a first-of-its-kind initiative dubbed ‘Recognize to Recover’ with the aim of promoting player health and safety. The deal was announced mid-month and last week they released the first video of the series about concussions. Should be exciting to see more of this important work aimed to educate and promoting safe play.

Major League Soccer and EA Sports Renew Deal for Five Years

Building upon the successes of their current partnership, MLS and EA Sports renewed their partnership agreement for an additional five years. The league and video game maker will continue to work closely to track and analyze player data and license league teams, players, and stadiums for usage within the extremely popular series.

Mercedes-Benz Stadium Names Its Tenth Founding Partner

The soon-to-be home of Atlanta United FC reached a major milestone when they named SCANA Energy their tenth founding partner. The new stadium, which AUFC will share with the NFL’s Atlanta Falcons and whose opening has been pushed back to summer 2017, has a list of both local and national sponsors on board ahead of the inaugural season for the club. SCANA gave fans the opportunity for an exclusive behind-the-scenes tour of the stadium via a Facebook contest


Houston Dynamo to be fueled by 76® brand gasoline in 2017

Orange meets orange in a dynamic partnership for next season as 76 becomes the club’s exclusive retail gas partner and the fourth official premier partner. In addition to the privileges of being a presenting sponsor including: 76 signage throughout the stadium, plus in-game and retailer promotional tie-ins, halftime on-field fan events, media assets, premium tickets and VIP hospitality, they’ll be the title sponsor of the Houston Dynamo Unified Special Olympic team, and will get their name and signage at gate of BBVA Compass Stadium.

Categories: Major League Soccer, Press, Soccer Marketing, Sponsorship, U.S. Soccer