After the FIFA Women’s World Cup, Budweiser vowed to continue their support of women’s soccer and launched their #WontStopWatching campaign to encourage more fans to watch the NWSL. To further illustrate their commitment to the league, Budweiser recently launched a new campaign calling on other brands to step up and…
A few months ago I pondered if MLS might adjust its current stance on CBD and look to add it as a sponsorship category, leveraging the growth potential of a forecasted $20B industry by 2024. Turns out I was focused on the wrong league. Portland-based CBD brand, Social CBD, became…
Just months away from their MLS debut, Nashville SC recently took a fundamental step as a team with the announcement of the their first jersey sponsor, Renasant Bank. The four-year deal includes the bank’s logo on the team’s home and away jerseys for both the first team, as well as…
Major League Soccer and BODYARMOR have agreed to a four-year, multi-million dollar partnership which will designate the company as the league’s official sports drink partner in the United States starting in 2020. You won’t need to keep your eyes peeled to see the byproduct of the partnership either. Starting next…
Video assistant referee, commonly known as VAR, has been one of the biggest changes to the sport of soccer over the past decade. MLS was one of the first leagues to implement the technology assistant in August 2017. Since then, some of the world’s most popular leagues have followed suit,…
The future of soccer sponsorship may have arrived in the form of Sponsor.Online. Sponsor.Online has bridged the gap between clubs and brands by creating an online marketplace for brands of any size to easily strike a partnership with a soccer club of their choosing. Clubs can easily sign up and…
