In mid-August, PUMA made a big splash and added American superstar Christian Pulisic to their roster of athletes and celebrities. The German-based, multinational athletic brand is certainly no stranger to the player, having been the apparel supplier of Pulisic’s former Bundesliga club, Borussia Dortmund. Why the move? How does PUMA…
The Premier League is back! After a summer filled with international tournaments, domestic league play is underway, or soon underway, across Europe. What better way to celebrate than outlining PL jersey and sleeve sponsors for each team? As you may expect, the front-of-jersey sponsor category with the most representation is…
The start of a new season is upon us, which means it’s time to talk sponsorship! The slate of MLS jersey and sleeve sponsors continues to evolve and grow. Last season, more teams added sleeve sponsors as a way to sell more branded real estate. When the season resumed and…
March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer-guy” though, inevitably…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
Toward the end of 2020, Budweiser, a brand long involved in soccer, executed one of our favorite marketing activations of the year. Leveraging one of their partner athletes and a record-breaking accomplishment, Budweiser sent surprise gifts to members of the soccer community. How did Budweiser execute their Messi activation? Former…
