It’s been roughly 40 days since the previous Premier League season ended and Liverpool were officially crowned champions. If that seems not very long ago, well, you’re right. Thanks to the delayed home stretch of the season, the respite between seasons was shortened – a great thing for soccer fans…
Over the past few weeks, two official MLS sponsors have been active in leveraging their partnership with the league to promote products and charitable initiatives. Heineken debuted a “Stadium in a Box” to promote their 0.0 non-alcoholic beverage, while Wells Fargo partnered with Feeding America to provide meals for every…
These are unusual times for our industry. Soccer without fans is not something anyone has ever really contemplated. COVID-19 has forced properties, brands, and broadcasters to scramble like never before to find a new playbook. It’s a topic many industry observers have written about and will continue to opine over…
MLS returned to action after a four-month quarantine pause and, as part of the return, teams have welcomed a slew of new jersey sponsors. We recently highlighted the new opportunity presented to teams as the league eased restrictions on where sponsor logos could be included. Why provide teams additional resources…
Our client, Volkswagen of America, recently announced partnerships with ten U.S. Men’s and Women’s National Team stars. Team VW, as the group is collectively called, will serve as ambassadors for the brand while helping communities grow the sport of soccer through nine local charities, each of which has received a…
MLS recently announced teams will be able to sell advertising real estate on players’ shorts. This marks the third jersey sponsorship location for teams, including front-of-jersey, right sleeve, and now shorts. The league has given teams clearance to seek and negotiate deals in time for the multi-week tournament in Disney…
