Category Archives: Sponsorship

TikTok uses MLS as springboard into soccer, aims for more

by Adam Geigerman

Twenty-seven years in, Major League Soccer continues to reinvent itself — both on and off the field — as it now gears up for an exhilarating and volume-raising four-year leadup to the 2026 FIFA World Cup in the U.S., Canada, and Mexico. Off the field, MLS and social media disruptor-turned-superpower…

September 07, 2022

Impact of Pulisic to Puma

by Mike Koeshartanto

In mid-August, PUMA made a big splash and added American superstar Christian Pulisic to their roster of athletes and celebrities. The German-based, multinational athletic brand is certainly no stranger to the player, having been the apparel supplier of Pulisic’s former Bundesliga club, Borussia Dortmund. Why the move? How does PUMA…

August 31, 2021

2021-22 Premier League Jersey Sponsors

by Mike Koeshartanto

The Premier League is back! After a summer filled with international tournaments, domestic league play is underway, or soon underway, across Europe. What better way to celebrate than outlining PL jersey and sleeve sponsors for each team? As you may expect, the front-of-jersey sponsor category with the most representation is…

August 16, 2021

MLS Jersey & Sleeve Sponsors in 2022

by Mike Koeshartanto

The 27th MLS season is upon us and it arrives earlier than normal thanks to the 2022 FIFA World Cup kicking off in November. As we’ve done for many years, we’re here to preview the season through the lens of MLS jersey sponsors. Before we dive in, let’s talk headlines….

February 21, 2022

For the Right Brand Partner, the U.S Open Cup is Calling

by John Guppy

March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer guy” though,…

March 20, 2022

Soccer Marketing News Links

by Mike Koeshartanto

Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….

February 10, 2021