The start of a new season is upon us, which means it’s time to talk sponsorship! The slate of MLS jersey and sleeve sponsors continues to evolve and grow. Last season, more teams added sleeve sponsors as a way to sell more branded real estate. When the season resumed and…
March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer-guy” though, inevitably…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
Toward the end of 2020, Budweiser, a brand long involved in soccer, executed one of our favorite marketing activations of the year. Leveraging one of their partner athletes and a record-breaking accomplishment, Budweiser sent surprise gifts to members of the soccer community. How did Budweiser execute their Messi activation? Former…
There are 365 days in a year, yet somehow it felt like 2020 had 3,650. Fear not, however! The year that was is almost over and fortune is sure to change – we hope! To prepare you for 2021, we’ve previewed some of the big storylines we’ll be watching in…
Major League Soccer and Kellogg’s will be continuing their partnership for the foreseeable future. The pair announced a multi-year extension on December 4th which will see Cheez-It and Pringles continue to be the league’s official snacks, while Eggo retains the title as the league’s official waffle. INBOX: Major League Soccer…
