The National Women’s Soccer League tied a bow on its historic 2023 season in the record-breaking fashion with its NWSL Championship on CBS, earning the title of being the most-watched match in the league’s 10-year history with an average of 915,000 viewers — up 71% from last year’s broadcast. The…
Twenty-seven years in, Major League Soccer continues to reinvent itself — both on and off the field — as it now gears up for an exhilarating and volume-raising four-year leadup to the 2026 FIFA World Cup in the U.S., Canada, and Mexico. Off the field, MLS and social media disruptor-turned-superpower…
In mid-August, PUMA made a big splash and added American superstar Christian Pulisic to their roster of athletes and celebrities. The German-based, multinational athletic brand is certainly no stranger to the player, having been the apparel supplier of Pulisic’s former Bundesliga club, Borussia Dortmund. Why the move? How does PUMA…
The Premier League is back! After a summer filled with international tournaments, domestic league play is underway, or soon underway, across Europe. What better way to celebrate than outlining PL jersey and sleeve sponsors for each team? As you may expect, the front-of-jersey sponsor category with the most representation is…
The 27th MLS season is upon us and it arrives earlier than normal thanks to the 2022 FIFA World Cup kicking off in November. As we’ve done for many years, we’re here to preview the season through the lens of MLS jersey sponsors. Before we dive in, let’s talk headlines….
March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer guy” though,…
