Earlier this month, MLS held a fashion show in New York City to officially debuted each club’s jersey. Celebrities, athletes, gamers, and influencers all took part to raise awareness and kickstart the countdown to the 2020 season. While some here at GESM are more in-tune with fashion than others, we…
by Mike Koeshartanto, Ubaldo Castillo and Chris Stearns
What would Valentine’s Day be without a little matchmaking?! Given the number of expansion teams entering MLS in the next few years, as well as all the new stadiums on the horizon, we thought we’d play Cupid and think about local brands who could play the role of stadium naming…
In early 2019, Volkswagen made a splash in the soccer world by announcing their four-year partnership with U.S. Soccer as Presenting Partner. Throughout the first year of the partnership the automotive brand found several ways to connect with the American soccer consumer. In 2020, Volkswagen hit the ground running on…
In the past we’ve talked about eMLS and its intrinsic value in helping grow MLS. The platform video games, like FIFA, provide the burgeoning North American league in access to a new, young, and globally connected audience is important – at least in concept. However, there hasn’t been much empirical…
On this episode, the GESM crew discuss the biggest business-related soccer stories of the 2010s, as well as their favorite on-field moments from a decade that brought us three Men’s and three Women’s World Cups, as well as countless other soccer memories. All this and more in the latest episode…
Down to our last few weeks of 2019, there’s no better time to look back on the year that was and highlight our top soccer stories and moments. From the FIFA Women’s World Cup to MLS Cup and VAR to gambling, 2019 had its fair share of marquee moments to…
