Our client, Volkswagen of America, recently announced partnerships with ten U.S. Men’s and Women’s National Team stars. Team VW, as the group is collectively called, will serve as ambassadors for the brand while helping communities grow the sport of soccer through nine local charities, each of which has received a…
MLS recently announced teams will be able to sell advertising real estate on players’ shorts. This marks the third jersey sponsorship location for teams, including front-of-jersey, right sleeve, and now shorts. The league has given teams clearance to seek and negotiate deals in time for the multi-week tournament in Disney…
The NWSL will be the first professional league (for a team sport) to return in the U.S. during COVID-19, the league recently announced. As has been rumored for many leagues like the NBA and MLS, the NWSL will send all teams to one location for a tournament, dubbed the 2020…
Over the past few weeks esports has seemingly garnered more and more attention as on-field sporting events are paused. Sports fans looking for alternate entertainment are turning to esports, sometimes in large numbers. A few weeks ago, a NASCAR iRacing event raked in 1.3 million viewers on FOX and FS1….
The stars are aligning in Charlotte. Following the awarding of a Major League Soccer franchise, the to-be-named team announced multiyear partnership with Ally Bank. The deal, worth a reported $7 million annually, sees the online bank become the team’s jersey sponsor. While actual numbers aren’t available, at that valuation, the…
Following the opening weekend of MLS, Zoomph released insights into social impressions for teams and brands. Below are a few insights – you can read the full report here. Top teams on social media Top brands on social media
