Category Archives: Press

Budweiser Becomes Presenting Sponsor of Women’s International Champions Cup

by Chris Sullivan

The second annual Women’s International Champions Cup is taking place August 15-18th in Cary, North Carolina. Like last year, four of the top women’s clubs from around the world will be invited to participate in the showcase. Different from last year? The nascent tournament now has a presenting sponsor. Last…

June 01, 2019

LUNA Bar Commits to USWNT Players, Social Responsibility

by Mike Koeshartanto

Last week LUNA Bar announced an added incentive for the 23 players chosen to represent the U.S. Women’s National Team at the 2019 FIFA Women’s World Cup. In a time where gender and racial equality is oft-discussed, the nutrition bar company under the Clif Bar umbrella helped push the conversation forward…

April 06, 2019

FOX Sports & Telemundo Announce Broadcast Talent for 2019 FIFA Women’s World Cup

by Mike Koeshartanto

It’s hard to believe, but we’re now less than 75 days from the kickoff of the 2019 FIFA Women’s World Cup. FOX Sports, owners of the English-language broadcast rights in the U.S., and Telemundo Deportes, owners of the Spanish-language rights, recently unveiled the on-air talent who will be joining the…

March 25, 2019

La Liga’s Plans to Take Over North America

by Cody Kuiper

The beautiful game is steadily growing in popularity in North America and La Liga wants a big piece of the pie. Spain’s top league is prepared to roll out an aggressive North American strategy that starts with a joint media venture between the league and Relevant, the sports marketing agency…

March 07, 2019

La Liga and Microsoft Expand Upon Tech Partnership

by Chris Stearns

La Liga and Microsoft have been partners since 2016, embarking on a variety of projects together since that time, all with a focus on technology and soccer – the perfect pair. Global soccer teams and leagues have access to tons of data – around both their fans and players – but…

February 11, 2019

Kellogg’s and MLS Extend Partnership to Emerging eSports Platform

by Ben Schaefer

When you think of Cheez-It crackers and Pringles chips you probably don’t conjure images of action-packed soccer matches. Kellogg’s, who recently signed a three-year extension of its relationship with MLS, is looking to change that. The company hopes a little forward thinking connects their products with fans of the sport…

February 10, 2019