March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer-guy” though, inevitably…
2020 was shaping up to be one to remember for fans of the U.S. Men’s and Women’s National Teams. The WNT was set to go for Olympic gold for the record 5th-time while the MNT aimed to compete in the Gold Cup, Olympics, and begin FIFA World Cup Qualifying. The…
Let’s face it, there’s a cornucopia of outlets from which you can get your general news and updates, let alone soccer-specific news. If you’re a major domestic soccer brand in a sea of globally relevant brands, what media outlet can you turn to educate and invigorate the next crop of…
Our client, Volkswagen of America, recently announced partnerships with ten U.S. Men’s and Women’s National Team stars. Team VW, as the group is collectively called, will serve as ambassadors for the brand while helping communities grow the sport of soccer through nine local charities, each of which has received a…
I currently sit on the board of the Chicago chapter of WISE (Women in Sports & Events) and recently had the privilege of co-hosting a webinar as part of U.S. Soccer and the USWNT’s SheBelieves Virtual Network. The goal of the week-long programming was to provide support, inspiration, and real-world…
We reached out to our friends at Soccer.com for insights into the highest-selling soccer jerseys of 2020. As you may recall, we released a top 10 jersey sales list in 2019 and were anxious to see how things have changed. Different from last year, the majority of 2020 sales to-date…
