Let’s face it, there’s a cornucopia of outlets from which you can get your general news and updates, let alone soccer-specific news. If you’re a major domestic soccer brand in a sea of globally relevant brands, what media outlet can you turn to educate and invigorate the next crop of…
Our client, Volkswagen of America, recently announced partnerships with ten U.S. Men’s and Women’s National Team stars. Team VW, as the group is collectively called, will serve as ambassadors for the brand while helping communities grow the sport of soccer through nine local charities, each of which has received a…
I currently sit on the board of the Chicago chapter of WISE (Women in Sports & Events) and recently had the privilege of co-hosting a webinar as part of U.S. Soccer and the USWNT’s SheBelieves Virtual Network. The goal of the week-long programming was to provide support, inspiration, and real-world…
We reached out to our friends at Soccer.com for insights into the highest-selling soccer jerseys of 2020. As you may recall, we released a top 10 jersey sales list in 2019 and were anxious to see how things have changed. Different from last year, the majority of 2020 sales to-date…
Last week, Netflix announced it has secured the rights to Jere Longman’s seminal book, The Girls of Summer: The US Women’s Soccer Team and How It Changed The World. The book, released in 2001, will be developed into a Netflix Original film. The movie will follow the 1999 U.S. Women’s…
In early 2019, Volkswagen made a splash in the soccer world by announcing their four-year partnership with U.S. Soccer as Presenting Partner. Throughout the first year of the partnership the automotive brand found several ways to connect with the American soccer consumer. In 2020, Volkswagen hit the ground running on…
