With the 2022 FIFA World Cup upon us, a few of us gathered to discuss the things we’re most excited to keep an eye on as the quadrennial tournament – the first held in the Middle East – unfolds. From brand involvement to broadcast approach, we chat through a variety…
U.S. Soccer stars Clint Dempsey and Lynn Williams headlined a special experience in Chattanooga, Tenn., as Volkswagen and Chattanooga FC hosted 200 local youth players for a soccer clinic at Finley Stadium in August. Gilt Edge Soccer Marketing facilitated the clinic alongside its client and proud U.S. Soccer and Chattanooga…
After years of having games featured on ESPN and FOX Sports, U.S. Soccer recently announced their properties will be broadcast across the WarnerMedia family of networks starting in 2023. This isn’t the first time WarnerMedia has owned soccer properties. In 2017, Turner Sports, a WarnerMedia division, acquired the UEFA Champions…
In recent years we’ve seen an increased level of collaboration between the North American countries on and off the soccer field. We need only look at the 2026 FIFA World Cup bid, Leagues Cup, and the 2021 MLS All-Star Game format as examples inextricably linking countries despite the on-field rivalry…
If you tuned into the U.S. Women’s National Team Send-Off Series or social coverage surrounding these games, you may have noticed a new member of the starting lineup sporting wheels instead of cleats. After two years of development we’re excited to help VW introduce CHAMP to the U.S. Soccer community…
March Madness, the greatest single-elimination sporting event in the U.S., is currently in full swing. Just like millions of Americans I love this sporting event. David vs. Goliath matchups. Bracketology. It’s all so beautifully served up for both the hardcore basketball fan and casual observer. As a “soccer guy” though,…
