Dillon PayneBen Schaefer

2019 MLS Preview: Jersey Partners

Three years ago we posted a table outlining all of the MLS jersey partners entering the 2016 season. Now as we’re about to enter the 2019 MLS season, it’s interesting to take a look at the partners that have stayed the same and those that have changed. By our count, 15 brands from 2016 remain, while Chicago, Columbus, Houston, and Seattle all have different jersey partners. Also of note, San Jose’s first team is no longer sponsored by Sutter Health; however, the partnership remains for their academy program.

FC Cincinnati officially unveiled their partnership with Mercy Health, changing from Toyota who was their jersey sponsor in USL. The Sounders replaced their longtime partner, Xbox, with Zulily, an e-commerce company headquartered in Seattle. Furthermore, the Chicago Fire announced they have partnered with Motorola on a multi-year jersey sponsorship deal with the Chicago-based telecommunications brand. Lastly, and one of the most aesthetically and emotionally striking partnerships, was announced last year. The Houston Dynamo partnered with MD Anderson Cancer Center marking the league’s first season-long, cause-related jersey partnership. Not only is it a cool partnership, it looks beautiful too!


Team Jersey Partner Category
Atlanta United FC American Family Insurance Insurance
Chicago Fire SC Motorola* Telecommunications
FC Cincinnati Mercy Health* Healthcare
Colorado Rapids Transamerica Insurance & Investment
Columbus Crew SC Acura Automotive
FC Dallas Advocare Nutritional Products
D.C. United Leidos Technology
Houston Dynamo MD Anderson Cancer Center* Healthcare
Los Angeles FC YouTubeTV Streaming Media Service
LA Galaxy Herbalife Nutrition Nutritional Products
Minnesota United FC Target Retail
Montreal Impact Bank of Montreal Banking & Finance
New England Revolution United Healthcare Healthcare
New York City FC Etihad Airways Airline
New York Red Bulls Red Bull Energy Drink
Orlando City SC Orlando Health Healthcare
Philadelphia Union Bimbo Bakeries Baked Goods
Portland Timbers FC Alaska Airways Airline
Real Salt Lake LifeVantage Nutritional Products
Seattle Sounders FC Zulily* E-Commerce
Sporting Kansas City Ivy Investments Investment Services
Toronto FC Bank of Montreal Banking & Finance
Vancouver Whitecaps FC Bell Telecommunications

* denotes a new jersey partnership for 2019

Categories: Digital Content, Major League Soccer, Soccer Marketing, Social Media, Sponsorship, Uncategorized