John Guppy

Yingli Solar leverages FIFA and U.S. Soccer Partnerships in D.C.

FIFA and U.S. Soccer sponsor, Yingli Solar, developed a multi-channel activation around the U.S. Men’s National Team match against Brazil at Fed Ex Field. Conceived and executed in partnership with GESM, on-site event activation elements included a premium fan experience featuring the Official 2014 FIFA World Cup Winner’s Trophy, a general fan engagement zone, as well as large-scale hospitality and customer hosting. Off-site activation centered on a community clinic at a local KIPP DC Charter School and the inauguration of the company’s national CSR Program – P.A.S.S.

Categories: FIFA, U.S. Soccer, World Cup, Yingli Solar