Category Archives: Yingli Solar

Yingli Solar Launches National CSR Program – PASS

by John Guppy

Yingli Solar teamed up with U.S. Soccer for the formation of Yingli’s nationwide PASS program: Powering Advancement with Solar and Soccer. The initiative combines the financial and educational benefits of a solar power system donation with the active lifestyle benefits of soccer. To kick off the PASS Program, GESM orchestrated…

June 01, 2012

Yingli Solar leverages FIFA and U.S. Soccer Partnerships in D.C.

by John Guppy

FIFA and U.S. Soccer sponsor, Yingli Solar, developed a multi-channel activation around the U.S. Men’s National Team match against Brazil at Fed Ex Field. Conceived and executed in partnership with GESM, on-site event activation elements included a premium fan experience featuring the Official 2014 FIFA World Cup Winner’s Trophy, a…

June 01, 2012

Yingli Solar partnership with US Soccer kicks off in Philadelphia

by John Guppy

Yingli Solar, the Chinese green energy company and FIFA World Cup partner, kicked off its’ new relationship with U.S. Soccer around the friendly match with Mexico in Philadelphia. Over the next 3 years Yingli Solar will utilize soccer as a US platform to drive key organizational objectives related to brand…

August 10, 2011