For better or for worse (let’s go with better) I live in soccer Twitter. This small circle of noise within Twitter is an entertaining place with way too many hot takes on players to the newest tech products to enter the soccer world. One of my favorite things to stumble upon in there are the crossover kits made by graphic designers.
Last month, our friends Soccer.com took a go at it in “Tech Giants World Cup: If Six Companies Had Their Own Soccer Teams.” They designed faux uniforms for some of the biggest names in tech, explaining what ideas emblazoned each company’s brand and how that translated into each one’s design.
It stood out to me because the brand perceptions drove the way each design came to be. The brands have become represented in the physical sense, similar to what a logo does. The jersey is now an analogy of who each company is.
People will form their own ideas based on what the analogy represents to them. This includes the sponsor logos that often find themselves on clubs’ jerseys. It’s key then that organizations choose wisely what companies they want to be in business with via a sponsorship or collaboration. The ideas tied to the partner organization can become transferrable to the club itself. Just because a potential partner offered you the most money doesn’t mean it is the best possible deal for you.
The bottom line is essential for businesses, but it cannot be the end all be all, otherwise, you run the risk of potentially pushing away your most important stakeholders.
If you want to take away one thing from this post, let it be this, soccer Twitter is a wonderful place.