At 17, Christian Pulisic became the youngest non-German-born player to ever score in the Bundesliga. Not long after, he secured the title of the youngest player ever to net two goals in Germany’s top flight. The young American has continued to break records with Borussia Dortmund and the USMNT since his professional debut and has caught the eye of not only soccer fans in the US, but also those around the world. This is all the while prior to the young man turning 19.
Seeing the opportunity for a mutually beneficial partnership over the long-term, Panini America and Panini Authentic have brought the 18-year-old BVB player onboard. The collaboration marks the first time a soccer player has joined their ranks. The deal will see his autographed memorabilia, which is available on Panini Authentic’s website, supplement his trading cards that had become available to the public earlier this year.
Panini has successfully managed its partnerships with soccer stars in its other divisions and with other premier American athletes, such as Kobe Bryant, Kevin Durant, Andrew Luck, and Dez Bryant, in the past. As it is the first time that these worlds will be colliding for The Panini Group, it will be fascinating to keep an eye on the development of its relationship with Pulisic as well as with other American soccer players that are intrigued about entering into similar agreements.
You can read more about the deal here
Categories: Client Relations, Panini, Soccer Marketing, Sponsorship, U.S. Soccer