Ahead of the UEFA Champions League Final, Chelsea seized an opportunity to lean into their global THIS IS OUR PRIDE campaign. This season the campaign came to life in a variety of ways and celebrates both the team and club itself. Last week the campaign took a bit of an…
Premier League fans in the U.S. have built a reputation of being incredibly dedicated. There’s no bigger sign sign of their level of commitment than waking up, often at the crack of dawn, to cheer on their team. Given American fans are anywhere from five hours behind the UK on…
Building a community in the U.S. is a key priority for the Premier League, given all the on-field action happens thousands of miles away in stadiums many American fans may never visit. The emphasis on bringing people together is what’s so special about the work we do with the Premier…
Soccer fandom in the U.S. continues to evolve as its roots grow deeper in generations young and old. Telling these stories in a country where team fandom is as diverse as the residents is compelling content. What do fans look like? Where do they live? What unique stories do they…
In celebration of South by Southwest (SXSW), we’re winding back the clock to reminisce on a previous activation. SXSW may be online this year, but it wasn’t in 2018 when we partnered with FOX Sports to drum up excitement for the 2018 FIFA World Cup via the FOX Sports House….
Our client, Volkswagen of America, recently announced partnerships with ten U.S. Men’s and Women’s National Team stars. Team VW, as the group is collectively called, will serve as ambassadors for the brand while helping communities grow the sport of soccer through nine local charities, each of which has received a…
