SportsPro Media Top Brands, Players
Mike Koeshartanto

Most-Marketable Soccer Players & Brands

London-based SportsPro Media recently released a list of their 50 most-marketable brands in sports and 50 most-marketed athletes. Each list was compiled using a variety of criteria in partnership with Nielsen and Hookit. We encourage you to visit SportsPro’s rankings landing page for the full rankings and additional insight into methodology.

Note: the 50 most-marketable sports properties will be released on Monday, October 12th.

Most-marketable brands in sports

SportsPro’s brands ranking took into consideration social activity of every major professional athlete, team, and league – over 500,000 accounts. The sponsorship value by brand was found via two key metrics: potential value and promotion quality. So, how did brands invested in soccer fair? By our count, 31 soccer brands made the cut:

Rank Brand Category
1 Nike Apparel / Footwear
2 Emirates Airlines Airline
3 adidas Apparel / Footwear
5 Red Bull Energy Drink
7 Santander Banking / Financial Services
8 Standard Chartered Banking / Financial Services
9 Puma Apparel
10 Beko Home Appliances
11 Gatorade Sports Drink
12 Anheuser-Busch InBev Alcohol
13 Rakuten eCommerce
14 Jeep Automotive
15 Toyota Automotive
16 Electronic Arts Video Games / Entertainment
17 Pepsi Soft Drink
18 Heineken Alcohol
19 Chevrolet Automotive
20 Mercedes-Benz Automotive
21 Allianz Banking / Financial Services
22 Coca-Cola Soft Drink
24 NBC Television / Radio
27 AT&T Communications
34 T-Mobile Communications
35 Automotive Technology Pirelli
36 Budweiser Alcohol
38 Barclays Banking / Financial Services
39 Bet365 Gambling / Betting
40 Audi Automotive
43 DHL Shipping / Logistics
44 Qatar Airways Airline
46 Hyundai Automotive

Most-marketable athletes

Soccer brands faired well in the rankings, so that brings about the obvious question – how did soccer players fair? In these rankings, MediaPro partnered with Nielsen to compare four key athlete social metrics: relevance, reach, return, and resonance.

Rank Athlete Team
1 Lionel Messi FC Barcelona
2 Cristiano Ronaldo Juventus
6 Neymar Jr. Paris Saint-Germain
9 Mohamed Salah Liverpool
10 Paulo Dybala Juventus
11 Eden Hazard Real Madrid
15 Kylian Mbappé Paris Saint-Germain
16 Erling Haaland Borussia Dortmund
17 Alex Morgan Tottenham Hotspur
19 Paul Pogba Manchester United
20 Robert Lewandowski Bayern Munich
23 Virgil van Dijk Liverpool
25 Megan Rapinoe OL Reign
34 Son Heung-min Tottenham Hotspur
39 Dele Alli Tottenham Hotspur

Categories: Just For Fun, Research, Social Media, Sponsorship