When you think about the American soccer fan, who do you picture? White? Yes. Male? Yes. Hispanic? Probably. While all true, the “new arrival fan” – someone who became a fan within the past five years – looks a little different from the established soccer fan. In recent years, the…
After a year delay thanks to the pandemic, the Euros and Copa America were held and, boy, did it feel great to watch high-level international competitions again. Before both competitions are too far in our rearview mirror, we wanted to recap the events and tell a story of interest –…
When you think about soccer fandom in the U.S., traditionally, the focus has been squarely on Anglo and Latino fan cultures. Combined, these fans represent the majority of the soccer pie and have commanded the attention of brand marketers looking to leverage the passion point of soccer. However, in recent…
One of the compelling trends to watch over the next few years is the multi-dimensional disruption of the soccer broadcast industry in America. What is the future of soccer broadcasting? How will broadcasters utilize soccer to address linear and OTT platform needs? How will properties view this evolution and balance…
What are the most-viewed soccer games in U.S. television and streaming history? Thanks to the Philadelphia Inquirer we have those answers and they likely won’t surprise you. The FIFA Men’s and Women’s World Cups dominate the list and represent the top 30 most-viewed games. There are five games with total…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
