As we wind down the clock on the year, we reached out to our friends at Soccer.com for insight into their highest-selling soccer jerseys of 2021. This is the third year in a row in which we’ve highlighted the soccer jerseys Americans care about most. It’s interesting to note the…
As soccer continues its upward trajectory in this country, we’re showcasing the soccer’s impact spanning multiple decades by assembling a list of the most-attended soccer games in U.S. history. There’s a long history of big-time soccer events drawing big-time crowds in this country and the locations and events you’d expect…
It’s hard to imagine Lionel Messi playing for a club team other than FC Barcelona, but after an emotional announcement stating his departure, Messi was officially introduced as PSG’s newest player. The move from arguably the world’s biggest club to PSG has a huge impact on the soccer industry. So…
When you think about the American soccer fan, who do you picture? White? Yes. Male? Yes. Hispanic? Probably. While all true, the “new arrival fan” – someone who became a fan within the past five years – looks a little different from the established soccer fan. In recent years, the…
After a year delay thanks to the pandemic, the Euros and Copa America were held and, boy, did it feel great to watch high-level international competitions again. Before both competitions are too far in our rearview mirror, we wanted to recap the events and tell a story of interest –…
When you think about soccer fandom in the U.S., traditionally, the focus has been squarely on Anglo and Latino fan cultures. Combined, these fans represent the majority of the soccer pie and have commanded the attention of brand marketers looking to leverage the passion point of soccer. However, in recent…
