With the 2022 FIFA World Cup upon us, a few of us gathered to discuss the things we’re most excited to keep an eye on as the quadrennial tournament – the first held in the Middle East – unfolds. From brand involvement to broadcast approach, we chat through a variety…
In May of 2018, the U.S. Supreme Court struck down a 25-year-old law, the Professional and Amateur Sports Protection Act (PASPA), that effectively limited legal sports gambling to one state. As a result of the decision, states now have the ability to decide for themselves if they will allow legal sports…
In ongoing effort to inform fellow marketers and soccer stakeholders of the evolution of soccer fandom in the U.S., we occasionally release insights like the ones you’re about to read. Have questions or what more insights? Feel free to shoot us a note at contact@giltedgesoccer.com. Take a second to think…
The teams have qualified, the groups are set, and the countdown to the 2022 FIFA World Cup continues. Over the next six months, many brands and marketers will brainstorm ways to leverage the power of the tournament and reach both ardent and casual fans through the sport of soccer. As…
Another year is in the books, which means it’s time for our annual recap of soccer on U.S. TV! 2021 proved to be a great year for soccer viewing with almost 3,000 games featuring nearly 800 different teams across more than 30 channels. Want more insight into the year that…
Soccer is one of the few sports that continues to experience annual popularity growth in the U.S. We’re seeing interest growth not just in major metropolitan cities, but also in smaller secondary markets across the country, which begs the question, what are the top soccer markets? Welcome to the 2021…
