When it comes to reaching soccer fans, marketers and broadcasters need to think digital first. Not only are fans tweeting, Facebooking, Instagramming, and Snapchatting while watching game, they’re increasingly streaming games directly from their computer or mobile device. As more and more millennials continue to “cut the cord” from cable TV subscriptions, streaming services continue to be on the rise. With a strong millennial fan base, MLS aims to capture those fans who lack a cable subscription with their MLS Live App, which allows fans to live stream all regular season games not on national television.
Heading into the 2016 season, MLS Live has seen a 60% jump in year-over-year subscriptions. That includes a record number of both renewals and first-time subscribers. The wide variety of platforms MLS Live is available on – the web, iOS, Android, Roku, Apple TV, and Google Chromecast – give fans plenty of choice for which to view content. With ‘access’ and ‘choice’ being two of the things sports fans crave the most, it’s no surprise to see MLS Live continue its growth as they head in to this season.