Big news from Heineken yesterday, as the brand officially launched its U.S. based ‘Soccer is Here’ campaign.
Lots to be excited about as fans, with lots of places to engage in digital, at retail and on-premise. The brand has created an interactive digital desktop, tablet and mobile compatible soccer hub that will be the fan’s portal for all information on both soccer leagues and matches, including: play schedules, countdown to match-days and a product locator so fans can easily locate the nearest Heineken retailer. In addition, the hub will provide fans with live score updates, the latest world soccer news and special offers as well as provide a portal to share photos and content and allow fans to buy tickets and enter the sweeps during matches where winners will be selected every minute of every UCL/MLS match.
We’re privileged to be contributing to this campaign, supporting regional and national on-premise accounts with a dedicated suite of elements that educate and excite staff, enable customized contests / activations and empower all stakeholders to win with soccer marketing.
Will be a fun year ahead.