Category Archives: On-Premise

NYCFC Unveils Way to Get New Fans to the Bronx

by Mike Koeshartanto

Ticket sales are the lifeblood of a sports organizations. Finding innovative ways to attract both new and old fans to the stadium is vital to success. For a soccer club in a crowded marketplace like New York City with entertainment opportunities abound, capturing the attention of residents through creative outreach…

August 27, 2019

Bleacher Report Teamed with Bayern Munich For A Unique Watch Party

by Griffin Ward

FC Bayern Munich may have lost their Champions League semi-final match to Real Madrid last week, but off the pitch, they won in their initiative to grow their fanbase in a non-traditional market. In 2014, FC Bayern opened an office in New York City with a focus on growing their…

May 11, 2018

Alcatel Scores with #LAGalaxyVIP

by Carly Samp

Last Sunday night’s Galaxy v. Timbers match saw the debut of one highly anticipated rookie: The Alcatel LA Galaxy Player’s Lounge. This 30′ branded experience offers fans the chance to: Snap & share LA Galaxy commemorative GIFs Take an augmented reality tour of the LA Galaxy locker room Sign up to win some sweet Alcatel…

April 14, 2016

Avaya Stadium Keeps Innovating to Enhance Fan Experience

by Leandro Martinez

Avaya Stadium is already notorious for being the steepest seating bowl in MLS, the only stadium in MLS with field-level sidelines suites and the home of the largest outdoor bar in North America. “Fans in Silicon Valley expect more from their sports venues, and last season we scored big with our fans on…

March 17, 2016

Heineken Launches ‘Soccer is Here’ Program

by Mike Koeshartanto

Big news from Heineken yesterday, as the brand officially launched its U.S. based ‘Soccer is Here’ campaign. Lots to be excited about as fans, with lots of places to engage in digital, at retail and on-premise. The brand has created an interactive digital desktop, tablet and mobile compatible soccer hub that will…

January 29, 2016