Danielle Prior

Bimbo B-Active Cup Promotes Health and Wellness in Youth

This past weekend kicked off the 3rd Annual Bimbo B-Active Cup outside Philadelphia, Pennsylvania. B-Active is a youth soccer program that Bimbo Bakeries created in an effort to promote health and wellness among todays youth, starting with the soccer community.

This season’s inaugural tournament was comprised of 175 teams ranging from ages U10-U18 all competing to be the Pennsylvania Bimbo B-Active 2016 Champions.

The top boys and girls teams in the U12 age bracket are rewarded with the ultimate soccer experience which includes a trip to the Philadelphia Union’s stadium, Talen Energy Park in Chester, Pennsylvania where they will receive a private stadium tour, enjoy a full-day of physical activity, interact with Union players, nutritional training by MLS professionals, and much more.

After spending the past two years activating the B-Active tournaments I truly believe kids are better educated on the proper ways to condition pre & post games, how important healthy eating is for athletes, and to always enjoy the sport.



Categories: BIMBO, Client Relations, Event Marketing, Major League Soccer, Youth Soccer