Category Archives: Event Marketing

Liverpool brings Anfield to NYC

by Mike Palumbo

The Anfield match day experience is special. For fans who have never experienced its magic, we brought the atmosphere stateside to New York City – home of the largest contingent of LFC fans in the United States. Reds fans lined the streets in anticipation of the immersive experience that put…

April 13, 2022

Guide to the 2021 Copa America

by Mike Koeshartanto

Copa America, South America’s premier tournament for the continent’s national teams, is weeks away! Great news for soccer fans from New York to Los Angeles and Santiago to Caracas. As we approach the competition you may have some questions about the schedule, where and how to watch, and more. Don’t…

May 11, 2021

Soccer Marketing Headlines for 2021

by Mike Koeshartanto

There are 365 days in a year, yet somehow it felt like 2020 had 3,650. Fear not, however! The year that was is almost over and fortune is sure to change – we hope! To prepare you for 2021, we’ve previewed some of the big storylines we’ll be watching in…

December 15, 2020

Soccer Teams Uses Zoom for Virtual Crowd

Soccer Team Uses Zoom to Create Virtual Crowd

by Mike Koeshartanto

As soccer leagues and teams inch further down the path toward a return, we’ve seen a handful of creative ways to recreate some semblance of the stadium atmosphere forcibly absent due to COVID-19. In fact, we recently jumped on Zoom to discuss one of our favorite activations from Borussia Monchengladbach…

May 19, 2020

No Fans in Stands? How Soccer Teams, Brands Can Get Creative

by Harrison McIntire

Two months into quarantine and the idea of a sporting event with fans in attendance still feels like a daydream – well at least for everyone outside of the Belarusian Premier League who are still business as usual. However, it does appear the Bundesliga, La Liga, and others are ready…

May 06, 2020

Tinder, Soccer & Attracting New Fans

by Mike Koeshartanto

Continuing our Valentine’s Day-themed posts, let’s travel back in time to 2015 and reminisce about D.C. United’s Swipe Right Night – a night celebrating soccer and… Tinder swiping! As someone who may or may not be familiar with the app who lauded the game promotion when it was announced, I wanted…

February 08, 2020