Chris Stearns

Adidas Unveils Eight New World Cup Kits for 2018

We’re still more than 200 days out until the 2018 FIFA World Cup kicks off next summer in Russia, but Adidas is throwing it back to the 1980s and 1990s – and even many centuries ago – for the latest World Cup kits they just dropped.

I love the unifying throwback theme around each of these kits. They all feel connected yet stand out on their own, without a strict template adherence as we see in many national team and club kits these days. The modern take on classics is something that also transcends generations and can be appreciated by all fans. Older fans who grew up watching the national team compete in those kits will instantly be drawn back in, while younger fans can appreciate the modern update/design.

Argentina keeps their classic La Albiceleste stripes while honoring their 125th anniversary. Belgium throws it back to the 1984 Euros. Colombia and Germany go back to the 1990 World Cup – with the latter being crowned champions of that tournament. Japan’s new kit is inspired by Samurai warrior armor from centuries ago. Mexico maintains their classic deep green color but adds some 90s flair. Hosts Russia’s kit honors the 1988 Olympic gold medalists (back when they were still the Soviet Union). Finally, Spain will rock a similar kit to what they wore in the United States during the 1994 World Cup.

There are still 18 teams competing for the final nine tickets to Russia. Once we know all 32 qualified teams, I’m eager to see the rest of the kits, and I’m sure kit nerds will agree. Here’s hoping that Nike, Puma, Umbro, and more bring their A-game because the bar has been set high by these initial Adidas kits.

Categories: Design, Fashion, Soccer Marketing, World Cup