Category Archives: Design

Fashion for a Cause with Avery Dennison

by Adam Geigerman

During the 2022 MLS All-Star Game in the Twin Cities, long-time MLS official supplier of names and numbers Avery Dennison sought to make an impact within the local community. The perfect partner was a local business led by a local artist and fashion designer that’s developed a brand and career…

August 24, 2022

Welcome Inter Miami CF to MLS

by Dillon Payne

Early this morning while most of us were sound asleep, “MLS Miami” officially unveiled their badge, name, and color scheme. So it’s time to officially welcome Club Internacional de Fútbol Miami to Major League Soccer! It is indeed a huge day for a club that has been in the works…

September 06, 2018

Adidas Unveils Eight New World Cup Kits for 2018

by Chris Stearns

We’re still more than 200 days out until the 2018 FIFA World Cup kicks off next summer in Russia, but Adidas is throwing it back to the 1980s and 1990s – and even many centuries ago – for the latest World Cup kits they just dropped. I love the unifying…

November 07, 2017

Eats and Cleats

by Scott Hutchison

The soccer-minded creatives over at Graphic UNTD are at it again. We featured their social media kit concepts last October. This year, they’re mashing up some of America’s most well known food (and drink) brands with some of America’s hottest soccer footwear. Check out several of their tasty designs here……

January 04, 2017

Social Media Reimagined as Soccer Kits

by Scott Hutchison

We’ve written a lot about the convergence of social media / digital media behaviors and the sport of soccer. There’s no question soccer content sits on the leading edge of these platforms, but what if someone decided to take it over that edge into the crazy hypothetical (but fun) world of…

October 12, 2016

What Makes an Iconic Soccer Brand?

by Scott Hutchison

As I’m sure you may relate, I sometimes find it hard to separate my own sports fandom from the realities and justifications of modern sports business. I’m invested personally and professionally, yet the yin and yang doesn’t manifest as neatly as I’d always like. Sports branding is one prime example. As a fan, I’m a curmudgeon….

June 16, 2016