Early this morning while most of us were sound asleep, “MLS Miami” officially unveiled their badge, name, and color scheme. So it’s time to officially welcome Club Internacional de Fútbol Miami to Major League Soccer! It is indeed a huge day for a club that has been in the works…
We’re still more than 200 days out until the 2018 FIFA World Cup kicks off next summer in Russia, but Adidas is throwing it back to the 1980s and 1990s – and even many centuries ago – for the latest World Cup kits they just dropped. I love the unifying…
The soccer-minded creatives over at Graphic UNTD are at it again. We featured their social media kit concepts last October. This year, they’re mashing up some of America’s most well known food (and drink) brands with some of America’s hottest soccer footwear. Check out several of their tasty designs here……
We’ve written a lot about the convergence of social media / digital media behaviors and the sport of soccer. There’s no question soccer content sits on the leading edge of these platforms, but what if someone decided to take it over that edge into the crazy hypothetical (but fun) world of…
As I’m sure you may relate, I sometimes find it hard to separate my own sports fandom from the realities and justifications of modern sports business. I’m invested personally and professionally, yet the yin and yang doesn’t manifest as neatly as I’d always like. Sports branding is one prime example. As a fan, I’m a curmudgeon….
As someone who’s truly looked forward to watching Euro 2016, I had to look away this past weekend as fans from competing countries clashed in the streets throughout France. Leave it to McDonald’s – of all brands – to bring fans the right message, at the right time and in the right way….
