Cool read today, learning that music producer and Grammy-nominated DJ Diplo leads a group of superstars investing in USL Club Arizona United SC.
Like many of these new domestic soccer investors, across MLS, USL, NASL, etc., there is a very real focus on the global influence and unique fan culture in tandem with the performance aspects of this sport.
I’m a total believer that this duality leads to great opportunities for consumer marketing programs and enables the types of consumer connections that most other sports just don’t offer.
And hey, the other good news…because of this read, I now have a new song for tonight’s commute home.