Scott Hutchison

The Journey Begins: FIFA 17 Trailer

Last week, EA Sports FIFA ’17 dropped the first teaser trailer for this year’s incarnation of the beloved franchise. As a follow-up to the #8 best-selling video game in 2015, what does EA Sports have up their sleeves to take this year’s game to the next level?

The Journey.

Step into the boots of rising Premier League star Alex Hunter and place him on the team of your choice – I can’t wait to line him up on Antonio Conte’s Chelsea squad. Beyond playing the games, you guide him through the ups and downs of life outside soccer as a teenage startlet. Backed by some of today’s biggest stars who helped shape and add authenticity to the story line and game play, this looks like the best edition of FIFA yet.

I have to applaud FIFA for trying something new with this season’s release and giving fans an extra layer to their video game experience. While the online portion of FIFA is always fun, bringing in players to help shape an actual story is an exciting prospect and a new way to hook fans.

You can read and learn more about The Journey here and watch the new trailer below. I’ll be eagerly watching how EA Sports approaches the marketing to the game over the coming months.

Categories: Commercial, FIFA, Just For Fun, Technology