We’ve seen the Empire State Building in New York City light up blue following NYCFC fans dominating the socialsphere with the #NYisBLUE hashtag.
Now, ahead of Euro 2016, the iconic Eiffel Tower in Paris will be changing colors each day for whichever team scores the most mentions on Twitter, Facebook, and Instagram. Additionally, the most creative social posts will be projected on the tower itself.
I can’t wait to see how everything looks starting June 10th!
Categories: Euro 2016, Europhile, Social Media