Category Archives: Euro 2016

Broadcasters and Brands Scored Big in this 2016 Summer of Soccer

by Scott Hutchison

It’s hard to avoid reports of industry successes across June and July’s frenetic 6-week run of Copa America and European Championship activity. Set alongside a healthy dose of MLS, USL, NWSL and USWNT Olympic prep activity, the cultural happening that many (including us) coined the “2016 Summer of Soccer” was a win…

July 13, 2016

How KICK and Copa90 are Bringing Euro 2016 and Copa America Coverage To The Fans

by Leandro Martinez

This Summer belongs to soccer fans all over the world. Two of the biggest continental, national team soccer tournaments are being played almost simultaneously and fans are going crazy for both Euro 2016 and Copa America Centenario. A soccer game is 90 minutes long, but the spectrum of emotions that…

June 30, 2016

What Makes an Iconic Soccer Brand?

by Scott Hutchison

As I’m sure you may relate, I sometimes find it hard to separate my own sports fandom from the realities and justifications of modern sports business. I’m invested personally and professionally, yet the yin and yang doesn’t manifest as neatly as I’d always like. Sports branding is one prime example. As a fan, I’m a curmudgeon….

June 16, 2016

I’m Lovin’ It

by Scott Hutchison

As someone who’s truly looked forward to watching Euro 2016, I had to look away this past weekend as fans from competing countries clashed in the streets throughout France. Leave it to McDonald’s – of all brands – to bring fans the right message, at the right time and in the right way….

June 14, 2016

Euro 2016 is here and so are the commercials

by Chris Stearns

The “summer of soccer” rolls on with the 2016 edition of the European Championship kicking off today, one week after the Copa America Centenario kicked off. The host country France is the favorite in the tournament, which is the first to be played with an expanded field of 24 teams….

June 10, 2016