Mike Koeshartanto

Soccer on U.S. TV – January 2019

Hello from 2019! We’re over a month into the new year and the soccer train keeps rolling. January blessed us with a shade under seven games per day featuring over 150 teams from Barcelona to Barcelona (Ecuador). Lots to unpack here in January, so let’s dive in.

Let’s start with some basics – the most matches in a single day in January was 18, while the least was one game on the last day of the month. Real Madrid may not be having a typical¬†Real Madrid year, but they were on American television more than any other team in January. From Madrid to Mexico we go, where the Liga MX Clausura is underway and was featured 34 times on TV – the most of any competition in January. Staying in Mexico, Copa MX, held in both the Apertura and Clausura seasons, was the third-most featured competition of the month.

Contrary to recent trends, Liga MX did not dominate the top of the list of most-watched matches in January, as only one match was featured. However, Liga MX matches did make up 60 percent of the top ten. The Premier League had three of the five most-watched matches in January, averaging 1.2M viewers. Of course we can’t end a discussion about January without touching on the first match of Gregg Berhalter’s career at the helm of the U.S. Men’s National Team. Almost 1.3M viewers watched Gregg and a team of mostly MLS players defeat Panama in Glendale, AZ.

That’s all she wrote for January. Just think, the next time you’re reading a recap of soccer on TV we’ll be days away from Spring!

Categories: Broadcast, Infographics, La Liga, Liga MX, NBC, Premier League, Research, Uncategorized