The Premier League is back! After a summer filled with international tournaments, domestic league play is underway, or soon underway, across Europe. What better way to celebrate than outlining PL jersey and sleeve sponsors for each team? As you may expect, the front-of-jersey sponsor category with the most representation is…
Premier League fans in the U.S. have built a reputation of being incredibly dedicated. There’s no bigger sign sign of their level of commitment than waking up, often at the crack of dawn, to cheer on their team. Given American fans are anywhere from five hours behind the UK on…
Building a community in the U.S. is a key priority for the Premier League, given all the on-field action happens thousands of miles away in stadiums many American fans may never visit. The emphasis on bringing people together is what’s so special about the work we do with the Premier…
Soccer fandom in the U.S. continues to evolve as its roots grow deeper in generations young and old. Telling these stories in a country where team fandom is as diverse as the residents is compelling content. What do fans look like? Where do they live? What unique stories do they…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
It seems like a no brainer, but holiday content on social media performs well, as cultural moments attract high user engagement. In sports, this is especially true and it’s no wonder we’ve seen things from Secret Santa with Liverpool to American-centric Halloween “Never have I ever“ with FC Barcelona. As…
