Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
It seems like a no brainer, but holiday content on social media performs well, as cultural moments attract high user engagement. In sports, this is especially true and it’s no wonder we’ve seen things from Secret Santa with Liverpool to American-centric Halloween “Never have I ever“ with FC Barcelona. As…
Welcome to the soccer marketing roundup! We’ve gathered some of our favorite past and present stories, from Soccer on TV recaps to the most popular soccer clubs in the U.S. to Aarhus turning to Zoom for an in-stadium fan solution. Whether it’s research, sponsorship news, thought leadership, or digital campaigns,…
Thanksgiving. A day celebrated in America by giving thanks and expressing gratitude… with a side of gravy and a turkey feast. Oh, and pie – you can’t celebrate Thanksgiving without pie! To show their thanks to American fans leading up to Thanksgiving, the Premier League, along with broadcast partner NBC,…
James Rodriguez’s transfer from Real Madrid to Everton made waves in the Premier League, but the Colombian superstar’s arrival has boosted the Toffees’ popularity stateside, too. Having secured the Champions League-winner from Real Madrid on a reportedly free transfer, Everton immediately looked to capitalize the off-the-field benefits that came with…
It’s been roughly 40 days since the previous Premier League season ended and Liverpool were officially crowned champions. If that seems not very long ago, well, you’re right. Thanks to the delayed home stretch of the season, the respite between seasons was shortened – a great thing for soccer fans…
