Building a community in the U.S. is a key priority for the Premier League, given all the on-field action happens thousands of miles away in stadiums many American fans may never visit. The emphasis on bringing people together is what’s so special about the work we do with the Premier…
Soccer fandom in the U.S. continues to evolve as its roots grow deeper in generations young and old. Telling these stories in a country where team fandom is as diverse as the residents is compelling content. What do fans look like? Where do they live? What unique stories do they…
Looking for the latest soccer marketing news? We’ve got you covered with and archive of sponsorship, branding, activations, broadcasting, and gaming news. For more in-depth stories and coverage, be sure to visit our story roundup archive. Sponsorship News MLS is allowing teams to sell ad inventory on their left sleeve….
It seems like a no brainer, but holiday content on social media performs well, as cultural moments attract high user engagement. In sports, this is especially true and it’s no wonder we’ve seen things from Secret Santa with Liverpool to American-centric Halloween “Never have I ever“ with FC Barcelona. As…
Welcome to the soccer marketing roundup! We’ve gathered some of our favorite past and present stories, from Soccer on TV recaps to the most popular soccer clubs in the U.S. to Aarhus turning to Zoom for an in-stadium fan solution. Whether it’s research, sponsorship news, thought leadership, or digital campaigns,…
Thanksgiving. A day celebrated in America by giving thanks and expressing gratitude… with a side of gravy and a turkey feast. Oh, and pie – you can’t celebrate Thanksgiving without pie! To show their thanks to American fans leading up to Thanksgiving, the Premier League, along with broadcast partner NBC,…
